Social Media Manager

Job Description – Social Media Manager

We are looking for a creative, proactive, and trend-aware Social Media Manager to handle and grow the digital presence of our apparel manufacturing company. The ideal candidate should have strong content creation skills, the ability to shoot/edit videos, and a solid understanding of fashion-related social media trends.

Key Responsibilities:

• Plan, create, and publish high-quality Reels, photos, and videos showcasing garments, production processes, and new collections.
• Manage and grow company pages across Instagram, Facebook, LinkedIn, and YouTube.
• Develop monthly content calendars aligned with marketing goals and brand positioning.
• Write engaging captions, select relevant hashtags, and maintain a professional brand voice.
• Capture behind-the-scenes factory content, sampling processes, and styling shoots.
• Analyse trends in fashion and social media to create viral and high-engagement content.
• Monitor page performance and prepare weekly/monthly analytics reports.
• Collaborate with the design and merchandising teams to highlight new styles and client work.
• Respond to inquiries received through social media platforms.
• Maintain a consistent visual aesthetic across all digital platforms.
• Manage basic paid promotions to increase reach and engagement (optional).

Requirements:

• 2–3 years of experience in Social Media Management (fashion/apparel industry preferred).
• Strong ability to shoot and edit Reels using tools like CapCut, VN, or mobile editing apps.
• Basic knowledge of tools like Canva, Photoshop, Lightroom, or similar platforms.
• Understanding of fashion trends, garment design, and the apparel manufacturing process.
• Good communication skills and a strong sense of visual storytelling.
• Ability to work under timelines and deliver consistent, high-frequency content.
• Creative mindset with attention to detail and aesthetic presentation.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person