Social Media Manager, Commerce - UK Shift role

Social Media Manager, Commerce - UK Shift Role (Pune/Mumbai - Hybrid)

Ziff Davis CNET Group/ZDPM is a home to CNET, PCMag, Lifehacker, ZDNET and Mashable is expanding its social commerce content operations, and were hiring a Social Commerce Producer based in India to lead our daily deal content across social platforms.

This role is focused on social-first publishing, platform-specific strategy, and growing the visibility of Ziff Davis CNET Group/ZDPM Deals on feeds like Twitter/X, Facebook, and more. Youll play a role in shaping how our best shopping content is experienced by audiences across platforms, turning high-value deals into engaging, community-driven moments.

To support real-time publishing and cross-functional coordination, this role involves collaboration with U.S. East Coast-based teams, with some flexibility required for sync hours and shared planning.

IMPORTANT NOTE:

The use of any form of Generative Artificial Intelligence (including but not limited to ChatGPT, Bard, Jasper, or other AI content

• Any use of AI tools whether for content creation, code generation, communication, data analysis, or other task execution will be considered a serious violation of company policy.

• Violation of this policy will result in immediate termination of employment

Qualifications Required:

• 3 - 5+ years of experience managing professional social accounts, particularly in commerce, editorial, or media

• A strong grasp of how to translate shopping content into feed-native stories

• Solid copywriting skills

  with a flair for hooks, value props, and call-to-actions

• Familiarity with publishing tools

  (e.g., Buffer, Sprout, True Anthem, Later), analytics platforms, and CMS
• Awareness of internet and platform culture, especially in the

  tech shopping

  and deal discovery space

What Youll Do:

Social Commerce Execution

• Publish daily shopping and deals content across X (formerly Twitter), Facebook, and emerging platforms for CNET Deals, PCMag Deals, and Mashable Deals.
• Create a consistent publishing calendar synced with commerce editorial priorities and seasonal shopping cycles (e.g. Prime Day, Black Friday, Back-to-School).
• Write platform-native post copy and headlines that hook audiences while driving engagement and clicks.
• Adapt deals content into compelling social formats, including static posts, threads, carousels, Stories, and others.
• Manage polls, and other community-forward activations that foster positive engagement.
• Expand on our unique social voice and tone tailored to each brand while maintaining a clear commerce focus.

Platform Growth & Community Impact

• Contribute to growing engagement rates, impressions, referrals, and follower counts across strategic platforms.
• Use platform analytics and performance data to iterate, test, and refine your publishing strategy.
• Track trends in social shopping behavior and surface opportunities for creative experimentation.
• Support longtail strategies and audience development via strategic posting and real-time engagement.

Cross-Team Collaboration & Support

• Work closely with the CNET commerce editorial team and audience strategists to elevate the performance of top deals.
• Collaborate across global time zones with editorial, social, and commerce stakeholders.
• Curate and surface deals content for potential syndication opportunities (e.g., Apple News, Flipboard).
• Coordinate lightly with other CNET Group departments (SEO, Studios, Paid/Sales) on content planning and optimization.

Requirements:

• This is a remote position for Pune or Mumbai locations.

• Candidates should be comfortable collaborating across global time zones, with some flexibility around coordination with U.S.-based team members.

How well determine success:

• Growth in social follower base, engagement rate and brand awareness
• Increased conversions from social content
• Clear brand strength for CNET, PCMag, and Mashable Deals across feeds
• Repeatable playbooks and performance wins in social commerce strategy

Nice to haves

• Background in affiliate marketing or commerce editorial
• Light production or editing experience for social video and image content
• Experience tailoring content for Instagram Shopping, Pinterest, or social commerce integrations
• Knowledge of audience behavior across different regions, especially U.S. and India

Additional Note:

• This positions requires to work in

  UK Shift i.e. 02:00 PM to 11:00 PM IST.