Social Media Manager

1. Strategy Development • Create a social media marketing strategy aligned with business goals. • Decide which platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.) are best for the brand. • Drive SEO/SEM initiatives, keyword optimization, and improve organic traffic performance. Plan and oversee social media calendars, content scheduling, and consistent posting across platforms. 2. Content Creation & Management • Plan, create, and curate engaging posts (text, images, videos, reels, stories, blogs). • Maintain a consistent posting schedule. 3. Brand Building • Ensure the brand’s voice, tone, and image remain consistent across all platforms. • Build brand awareness and reputation. 4. Community Engagement • Respond to comments, messages, and mentions. • Build relationships with followers, influencers, and potential customers. 5. Advertising & Promotions • Run paid ad campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.). • Monitor ad performance and optimize for best ROI. 6. Analytics & Reporting • Track key performance metrics (reach, engagement, followers, conversions). • Prepare performance reports to measure success and improve strategies. 7. Trend Monitoring • Stay updated with the latest social media trends, algorithm changes, and competitors’ strategies. • Experiment with new formats (Reels, Shorts, Threads, etc.). 8. Collaboration • Work with designers, content creators, and marketing teams. • Coordinate with sales and customer service for consistent communication. 9. Influencer & Partnership Management • Identify and collaborate with influencers/brand ambassadors. • Manage collaborations, giveaways, and partnerships. 10. Crisis & Reputation Management • Handle negative comments, feedback, or PR issues on social media. • Protect the brand’s online reputation.