1. Strategic Planning • Develop and implement sales and marketing strategies aligned with business goals. • Conduct market research and competitor analysis to identify opportunities and threats. • Set clear objectives and KPIs for the sales and marketing teams. 2. Team Leadership • Manage and lead sales and marketing teams. • Recruit, train, and evaluate staff performance. • Foster collaboration between the sales and marketing departments. 3. Sales Management • Drive sales performance to meet or exceed targets. • Build and maintain strong client relationships. • Monitor sales metrics and adjust strategies as needed. • Prepare and present sales forecasts and reports. 4. Marketing Oversight • Plan and oversee marketing campaigns (digital, print, events, etc.). • Manage brand positioning, messaging, and consistency. • Analyze campaign performance and ROI. • Oversee content creation, SEO, social media, and advertising efforts. 5. Customer and Market Focus • Identify customer needs and feedback to improve products/services. • Maintain CRM systems to track customer interactions and sales activities. • Enhance customer satisfaction and loyalty programs. 6. Budget and Resource Management • Develop and manage budgets for sales and marketing activities. • Allocate resources effectively across campaigns and initiatives. • Negotiate contracts with vendors, agencies, and partners. 7. Cross-Functional Collaboration • Coordinate with product development, finance, and operations for integrated efforts. • Align marketing messages with the capabilities of the product and service teams.