1. Strategy Development • Create a social media marketing strategy aligned with business goals. • Decide which platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.) are best for the brand. • Drive SEO/SEM initiatives, keyword optimization, and improve organic traffic performance. Plan and oversee social media calendars, content scheduling, and consistent posting across platforms. 2. Content Creation & Management • Plan, create, and curate engaging posts (text, images, videos, reels, stories, blogs). • Maintain a consistent posting schedule. 3. Brand Building • Ensure the brand’s voice, tone, and image remain consistent across all platforms. • Build brand awareness and reputation. 4. Community Engagement • Respond to comments, messages, and mentions. • Build relationships with followers, influencers, and potential customers. 5. Advertising & Promotions • Run paid ad campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.). • Monitor ad performance and optimize for best ROI. 6. Analytics & Reporting • Track key performance metrics (reach, engagement, followers, conversions). • Prepare performance reports to measure success and improve strategies. 7. Trend Monitoring • Stay updated with the latest social media trends, algorithm changes, and competitors’ strategies. • Experiment with new formats (Reels, Shorts, Threads, etc.). 8. Collaboration • Work with designers, content creators, and marketing teams. • Coordinate with sales and customer service for consistent communication. 9. Influencer & Partnership Management • Identify and collaborate with influencers/brand ambassadors. • Manage collaborations, giveaways, and partnerships. 10. Crisis & Reputation Management • Handle negative comments, feedback, or PR issues on social media. • Protect the brand’s online reputation.
1. Strategy Development • Create a social media marketing strategy aligned with business goals. • Decide which platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.) are best for the brand. • Drive SEO/SEM initiatives, keyword optimization, and improve organic traffic performance. Plan and oversee social media calendars, content scheduling, and consistent posting across platforms. 2. Content Creation & Management • Plan, create, and curate engaging posts (text, images, videos, reels, stories, blogs). • Maintain a consistent posting schedule. 3. Brand Building • Ensure the brand’s voice, tone, and image remain consistent across all platforms. • Build brand awareness and reputation. 4. Community Engagement • Respond to comments, messages, and mentions. • Build relationships with followers, influencers, and potential customers. 5. Advertising & Promotions • Run paid ad campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.). • Monitor ad performance and optimize for best ROI. 6. Analytics & Reporting • Track key performance metrics (reach, engagement, followers, conversions). • Prepare performance reports to measure success and improve strategies. 7. Trend Monitoring • Stay updated with the latest social media trends, algorithm changes, and competitors’ strategies. • Experiment with new formats (Reels, Shorts, Threads, etc.). 8. Collaboration • Work with designers, content creators, and marketing teams. • Coordinate with sales and customer service for consistent communication. 9. Influencer & Partnership Management • Identify and collaborate with influencers/brand ambassadors. • Manage collaborations, giveaways, and partnerships. 10. Crisis & Reputation Management • Handle negative comments, feedback, or PR issues on social media. • Protect the brand’s online reputation.
1. Strategic Planning • Develop and implement sales and marketing strategies aligned with business goals. • Conduct market research and competitor analysis to identify opportunities and threats. • Set clear objectives and KPIs for the sales and marketing teams. 2. Team Leadership • Manage and lead sales and marketing teams. • Recruit, train, and evaluate staff performance. • Foster collaboration between the sales and marketing departments. 3. Sales Management • Drive sales performance to meet or exceed targets. • Build and maintain strong client relationships. • Monitor sales metrics and adjust strategies as needed. • Prepare and present sales forecasts and reports. 4. Marketing Oversight • Plan and oversee marketing campaigns (digital, print, events, etc.). • Manage brand positioning, messaging, and consistency. • Analyze campaign performance and ROI. • Oversee content creation, SEO, social media, and advertising efforts. 5. Customer and Market Focus • Identify customer needs and feedback to improve products/services. • Maintain CRM systems to track customer interactions and sales activities. • Enhance customer satisfaction and loyalty programs. 6. Budget and Resource Management • Develop and manage budgets for sales and marketing activities. • Allocate resources effectively across campaigns and initiatives. • Negotiate contracts with vendors, agencies, and partners. 7. Cross-Functional Collaboration • Coordinate with product development, finance, and operations for integrated efforts. • Align marketing messages with the capabilities of the product and service teams.