Social Media Manager

We are seeking a highly creative, strategic, and performance-driven Social Media Manager who can build Awish Clinic into a premium, luxury, and trustworthy brand across all digital platforms.
The ideal candidate must understand beauty, skincare, and aesthetics trends and know how to attract high-quality leads, increase engagement, and create a strong online brand identity.

Key Responsibilities1. Social Media Strategy & Planning

• Create monthly social media calendars (reels, posts, stories, YouTube shorts, testimonials, campaigns).
• Develop growth strategies for Instagram, Facebook, YouTube, and Google.
• Identify new trends, content ideas, and competitors’ strategies.
• Execute seasonal campaigns (festive offers, events, camps, new launches).

2. Content Creation & Branding

• Plan & coordinate shoots—before/after results, treatment videos, patient testimonials.
• Ensure all content matches luxury brand standards—clean, clinical, premium.
• Write creative captions, scripts, taglines, and campaign concepts.
• Collaborate with designers, videographers & editors.

3. Lead Generation & Conversion Support

• Create reel funnels, promotive posts, story highlights to drive inquiries.
• Work with telecallers to ensure leads convert from social media.
• Develop ads-ready creatives to support paid campaigns.

4. Analytics & Reporting

• Track weekly and monthly:
• followers growth
• reel performance
• impressions
• leads generated
• brand engagement score
• Improve performance by optimizing content type, posting time, and platform strategy.

5. Community Management

• Respond professionally to comments, DMs, queries, and reviews.
• Maintain fast reply time to improve conversion.
• Build strong relationships with influencers, patients, and creators.

6. Brand Reputation & Luxury Experience

• Maintain clinic’s premium brand identity in every post.
• Ensure no spelling mistakes, outdated designs, or low-quality visuals.
• Protect brand reputation by monitoring negative comments & responding smartly.

Required Skills

• Strong knowledge of Instagram, Facebook, YouTube & trending formats.
• Excellent communication & creative writing skills.
• Ability to think like a luxury brand marketer.
• Basic understanding of dermatology treatments (optional but preferred).
• Photography & videography knowledge is a plus.
• Must be quick, disciplined, and target-driven.

Job Types: Full-time, Permanent

Pay: ₹12,923.83 - ₹46,331.17 per month

Benefits:

• Cell phone reimbursement

Work Location: In person