Social Media Manager

We are looking for a social media manager who can take ownership and manage our social media channels. Key Responsibilities Social Media Strategy Develop and implement a comprehensive social media strategy aligned with brand goals. Research trends, competitors, and audience preferences to optimize content. Plan monthly content calendars and campaigns. Content Creation & Editing Design visually engaging graphics, stories, and posts using tools like Canva, Photoshop, or Illustrator. Shoot and edit videos/reels for platforms such as Instagram, Facebook, YouTube, and Snapchat. Write compelling captions, headlines, and copy that align with brand voice. Posting & Scheduling Manage daily posting across all channels (Instagram, Facebook, YouTube, LinkedIn, Pinterest, etc.). Ensure timely and consistent publishing according to the content calendar. Optimize posts for maximum engagement using hashtags, keywords, and platform-specific formats. Community Management Respond to comments, DMs, and messages in a timely and brand-appropriate manner. Engage with followers, influencers, and relevant communities to grow brand presence. Performance Tracking & Reporting Monitor social media analytics and prepare performance reports. Suggest and implement improvements based on data insights. Collaboration Work with marketing, design, and product teams to align campaigns. Coordinate with external partners, photographers, and influencers when required. Requirements Proven experience managing social media channels end-to-end. Strong skills in video editing (Premiere Pro, CapCut, Final Cut, or similar). Proficiency in graphic design tools (Canva, Photoshop, Illustrator). Excellent copywriting skills with an understanding of tone and audience. Knowledge of social media trends, algorithms, and best practices. Ability to multitask and meet deadlines in a fast-paced environment. Analytical mindset for interpreting performance metrics. Preferred Skills Experience with paid social media advertising. Basic photography and videography skills. Knowledge of SEO principles for social media. Familiarity with influencer marketing and brand collaborations.