Social Media Executive

bout Mellow Voyages

Mellow Voyages is a premium travel agency specializing in curated travel experiences, including domestic and international packages, flight and hotel bookings, visa services, and customized itineraries. Our mission is to make travel seamless and memorable for our clients.

Role Overview

We are looking for a dynamic Social Media Executive to manage and grow our online presence across various platforms. The ideal candidate should have a passion for travel, excellent content creation skills, and a deep understanding of social media trends.

Key Responsibilities

• Develop and execute a social media strategy aligned with Mellow Voyages’ brand identity and marketing goals.
• Manage daily operations of social media accounts (Instagram, Facebook, YouTube, LinkedIn, Twitter, and Pinterest).
• Create engaging and visually appealing content, including posts, reels, stories, and videos.
• Plan and schedule content using social media management tools (e.g., Hootsuite, Buffer, or Meta Business Suite).
• Monitor trends in the travel industry and leverage them for engaging campaigns.
• Interact with followers, respond to queries, and build a strong online community.
• Collaborate with designers, content writers, and videographers for high-quality output.
• Run paid ad campaigns on Facebook, Instagram, and Google Ads to generate leads.
• Track performance metrics (engagement, reach, conversions) and prepare monthly reports.
• Stay updated on algorithm changes and suggest innovative strategies to enhance social media growth.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-3 years of experience in social media marketing, preferably in the travel industry.
• Proficiency in Canva, Adobe Photoshop, or other graphic design tools.
• Experience with video editing tools like CapCut or Adobe Premiere Pro is a plus.
• Strong understanding of SEO, hashtags, and influencer marketing.
• Excellent communication and creative writing skills.
• Ability to work independently and meet deadlines in a fast-paced environment.

Perks & Benefits

• Competitive salary
• Travel perks and discounts
• Growth opportunities in the travel and hospitality industry
• Fun and creative work environment

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹23,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Internet reimbursement

Work Location: In person