Social Media Executive

Job Description: Content Writer/Social Media Marketing. Job Summary: We are seeking a creative and organized Content writer  to assist in creating, editing, and publishing high-quality content on our website, Instagram, and Facebook platforms. _Responsibilities:_ _Website Content (50%):_ 1. Research, write, and edit engaging website content (articles, blog posts, product descriptions, etc.). 2. Upload and format content using Content Management Systems (CMS). 3. Ensure content accuracy, consistency, and brand compliance. 4. Update existing content to reflect changes in products, services, or company information. Social Media Marketing (30%):_ _Instagram and Facebook:_ 1. Create engaging content (posts, stories, reels, graphics) targeting students. 2. Develop and implement social media content calendars. 3. Manage and schedule posts using social media management tools. 4. Monitor and respond to comments, messages, and reviews. 5. Analyze engagement metrics and adjust content strategy accordingly. Collaboration and Communication (20%):_ 1. Work with cross-functional teams (marketing, design, development) to ensure content alignment. 2. Coordinate with subject matter experts to gather information for content creation. 3. Communicate content updates and changes to stakeholders. Requirements:_ 1. Proficiency in WordPress CMS. 2. Experience with image editing software (e.g., Adobe Creative Cloud). 3. Social media management tools (e.g., Hootsuite, Buffer, Sprout Social). 4. Excellent writing, editing, and proofreading skills. 5. Attention to detail and organizational abilities. 6. Strong communication and collaboration skills. 7. Marketing experience in services led organizations. Education and Experience:_ 1. Bachelor's degree in Communications, Journalism, English, or related field. 2. 1-2 years of experience in content creation, writing, or editing. _Performance Metrics:_ 1. Website traffic and engagement metrics. 2. Social media engagement metrics (e.g., followers, likes, comments, registrations). 3. Content quality and accuracy. 4. Timeliness of content updates and publication. 5. Collaboration and communication effectiveness.