Social Media Executive – LAQSH Job Overview: We are seeking a dynamic and creative Social Media Executive to manage the Instagram account and overall social media presence of LAQSH. The ideal candidate will be responsible for developing and executing engaging, professional, and on-trend content that aligns with the organization’s goals and identity. Key Responsibilities: • Content Creation & Management: • Develop and publish engaging posts, reels, stories, and captions across Instagram and other social platforms. • Use images and materials provided by other branches to create impactful and creative reel content. • Visit on-site locations to shoot and curate original content that reflects the organization’s ethos and enhances engagement. • AI-Assisted Content Creation: • Utilize AI tools to enhance content creation—such as generating caption ideas, improving visual designs, or editing short-form videos. • Ensure transparency by clearly crediting or tagging content as AI-generated or AI-assisted when applicable, maintaining authenticity and trust with the audience. • Trend Monitoring & Implementation: • Research and utilize trending audio, hashtags, and reel formats to boost visibility and engagement. • Ensure all content is aligned with current trends while maintaining a professional tone suitable for the organization. • Audience Engagement: • Respond promptly and professionally to messages and queries received via Instagram DMs. • Foster an active online community by engaging with followers and building meaningful interactions. • Content Scheduling & Consistency: • Maintain a consistent posting schedule with relevant, timely, and informative content. • Share updates on job fairs, classes, events, and any relevant news pertaining to LAQSH’s activities and services. • Performance Growth & Analytics: • Monitor and analyze content performance metrics, focusing on reach, views, and audience engagement. • Work towards increasing the overall visibility of the account through organic strategies aimed at growing followers, likes, and comments. Requirements: - Minimum education requirement- must be a graduate and know professional English • Proven experience managing professional social media accounts, especially Instagram. • Strong understanding of current social media trends, algorithms, and best practices. • Proficiency in content creation tools and basic video editing apps. • Excellent communication and creative writing skills. • Ability to work independently and visit on-site locations as required.