Social Media Coordinator

Company Description

Pothys is a renowned name in the textile industry in Tamil Nadu with a legacy spanning over 90 years. Known for its commitment to delivering high-quality, exclusive, and diverse clothing options, Pothys is synonymous with excellence. Our showrooms house the largest collection of silk sarees in Tamil Nadu, including our own unique branded silk sarees such as Samudrika, Parampara, and Vastrakala, celebrated for their luxurious designs and craftsmanship. As the first textile showroom in Tamil Nadu to receive an ISO 9001 certification, Pothys has a history of innovation and has even achieved a Guinness World Record for creating the world’s longest silk saree. We continue to honor our heritage while striving to meet modern customer expectations through unmatched service and a dedication to quality.

Role Description

This is a full-time, on-site role located in Kochi for a Social Media Coordinator. The Social Media Coordinator will manage and oversee Pothys’ social media platforms, develop and execute social media strategies, and monitor analytics to optimize engagement. Responsibilities include creating engaging social media content, executing marketing campaigns, and collaborating with internal teams to ensure brand consistency. The role also entails tracking industry trends and competitor activity to enhance the brand presence on digital platforms.

Qualifications

• Proficiency in Social Media Content Creation and Social Media Marketing
• Strong Communication and Writing skills to craft effective and engaging content
• Experience in Digital Marketing, including planning and executing campaigns
• Knowledge of social media analytics tools and ability to track performance metrics
• Creative mindset with attention to detail and the ability to meet deadlines
• Bachelor’s degree in Marketing or Communications, or a related field is preferred
• Familiarity with trends in the textile, fashion, or retail industry is a plus
• Proven ability to collaborate with teams and manage multiple tasks effectively