Role Description This is a full-time, on-site role for a Social Media Coordinator located in Coimbatore. The Social Media Coordinator will manage day-to-day social media activities, including content creation, scheduling, and engaging with followers to grow the brand’s online presence. Additional responsibilities include analyzing metrics to measure the effectiveness of campaigns and aligning social media efforts with digital marketing strategies. Qualifications Proficiency in Social Media Content Creation and Social Media Marketing Strong skills in Communication and Writing Knowledge of Digital Marketing concepts and tools Ability to analyze and interpret social media metrics for campaign optimization Prior experience managing social media accounts for businesses is a plus Creative mindset and ability to adapt to platform-specific trends