Social Media Content Writer

ob Description (JD)A Reels Content Strategist / Short-Form Video Script Writer is responsible for developing engaging reel concepts and writing high-performing video scripts for multiple clients across various industries. Their work focuses on strong storytelling, trend-based ideation, persuasive hooks, brand messaging, and social media audience retention. Roles & Responsibilities1. Reel Concept DevelopmentGenerate reel ideas for all clients based on brand niche Research current trends, viral formats, audio, memes, challenges Create concepts that balance trend + client brand message 2. Script WritingWrite reel scripts with: Powerful hooks (first 2–3 seconds) Story flow / scene breakdown CTA (Call to action) Platform-friendly tone Scripts should support client goals (leads, awareness, sales, engagement) 3. Content StrategyPlan reel themes monthly/weekly for clients Build content pillars: Educational Entertaining Sales-driven Trend-based Testimonial / storytelling 4. Collaboration with Video EditorsExplain script vision to video editors clearly Provide scene directions, mood, pacing, captions, transitions, effects guidance Ensure final reel output matches the script intent 5. Client CommunicationUnderstand client business, audience, and marketing objective Present reel script concepts and ideas for approval Make revisions based on client feedback 6. Performance OptimizationAnalyze reel performance (watch time, retention, engagement) Improve future scripts based on insights A/B test hooks, CTAs, script lengths 7. Caption & CTA SupportWrite: On-screen text Subtitles Reel descriptions CTA lines for comments, DMs, link clicks 🧠 Core Skills NeededTrend awareness Storytelling Creative thinking Copywriting & persuasive language Understanding audience psychology Knowledge of Instagram Reels, YouTube Shorts, Meta platforms Collaboration & communication