Social Media Content Writer

Role: Social Media Content Writer

Experience:

Pay Scale:

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Type:

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Reports to:

Why this role exists

consistency, relevance, and platform understanding

Instagram and LinkedIn

how content actually performs on platforms

What you will do

• Research trends, topics, and formats on

  Instagram and LinkedIn

• Create monthly content calendars aligned with brand goals
• Write platform-native content:
• Instagram captions (reels, carousels, statics)
• LinkedIn posts (founder-led, brand-led, thought leadership)
• Plan feeds and content mix (educational, trust, culture, performance)
• Coordinate closely with designers to translate ideas into visuals
• Share clear briefs with the design team (format, tone, reference)
• Manage content reviews, revisions, and client feedback
• Communicate with clients for content alignment and approvals
• Ensure content is delivered on time and matches brand voice

What you will not do

• Write long-form brand strategy
• Work without visual or brand context
• Treat Instagram and LinkedIn the same
• Post content without planning or rationale
• Depend entirely on designers for ideas

Who you are

• You are

  platform-aware

  , not just creative
• You understand what works on Instagram vs LinkedIn
• You keep up with trends, formats, hooks, and posting styles
• You can balance creativity with deadlines
• You communicate clearly with clients and internal teams
• You're comfortable working in a fast-paced agency setup

Must-have skills

• Strong writing skills for social media
• Clear understanding of Instagram & LinkedIn algorithms (at a practical level)
• Content calendar planning
• Basic understanding of feed aesthetics
• Client communication and coordination
• Ability to work closely with designers

Nice to have

• Experience working in a creative or social media agency
• Understanding of reels, carousels, hooks, and CTAs
• Experience with B2B brands on LinkedIn
• Familiarity with tools like Notion, Google Sheets, Meta Planner, etc.

How success will be measured

• Quality and relevance of content
• Consistency of posting and planning
• Client satisfaction and smooth approvals
• Collaboration with design team
• Engagement trends over time (not virality alone)

What you'll get

• Hands-on ownership of brand social media
• Opportunity to work across industries
• A team that values clarity and collaboration
• Exposure to strategy-led content thinking
• Clear growth path into a senior content or social media role

How to apply

Please share:

1. Your resume
2. 23 Instagram or LinkedIn accounts you've worked on
3. One content calendar you've created (if available)

Final clarity (important)

lives and breathes social media execution

If you're looking for pure strategy or long-form writing, this may not be the right fit.

For any queries or questions, you can contact:

Pankaj Pundir - Digital Head

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+91-7982066917