Social Media Content strategist

Company Description

Little Extra is a brand that was launched with a mission to create safe, certified, and nutrient-rich beauty and personal care products for everyone. Inspired by nature and care for the environment, our products feature 100% vegan ingredients that are sustainable and packaged in recyclable materials. Founded by Nikhil and Ekta Manglik, Little Extra's products are Certified Made Safe™ and Australian Certified Toxic-Free™, reflecting our brand values of safety, honesty, and transparency.

Role Description

This is an internship role for a Social Media Content Strategist at Little Extra. The role involves managing social media marketing, content strategy, social media optimization (SMO), public relations, and communication. This is an on-site role located in Lucknow.

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Key Responsibilities

Content Creation

• Develop engaging short-form video content for Instagram Reels, YouTube Shorts, and other platforms.
• Plan and shoot skincare tutorials, before-after videos, tips, product explainers, and trends.
• Collaborate with design and video editing team (or self-edit if skilled) to ensure high-quality output.

Script Writing & Storyboarding

• Write clear, engaging, and on-brand scripts for Reels, influencer content, and campaigns.
• Ideate storytelling formats aligned with seasonal trends and product launches.

Social Media Research

• Track skincare content trends, sounds, hashtags, and competitor strategies.
• Suggest timely content ideas based on trending formats and user behavior.

Page Management & Growth

• Manage and schedule posts/stories across platforms (Instagram, YouTube, Pinterest).
• Monitor analytics to understand what works, and optimize for engagement and reach.
• Respond to DMs, comments, and community queries with brand voice.

Requirements:

• Proven experience in skincare, beauty, wellness, or lifestyle content creation (portfolio or Instagram handle required).
• Strong sense of aesthetics, visual storytelling, and video trends.
• Excellent writing and communication skills.
• Ability to work independently and meet deadlines.

Bonus Skills:

• On-camera confidence and ability to act/host content.
• Basic knowledge of skincare ingredients and routines.
• Experience with influencer collaborations or UGC-style content.