Social Media Content strategist

You will be working as a Social Media Content Strategist at Little Extra, a brand known for creating safe, certified, and nutrient-rich beauty and personal care products. Your role will involve managing social media marketing, content strategy, social media optimization (SMO), public relations, and communication. This is a full-time, on-site position located in Lucknow with a preference for candidates with 1-3 years of experience, although freshers with strong portfolios are welcome to apply. Key Responsibilities: - Content Creation - Develop engaging short-form video content for platforms like Instagram Reels and YouTube Shorts. - Plan and shoot skincare tutorials, before-after videos, tips, product explainers, and trends. - Collaborate with the design and video editing team or self-edit if skilled to ensure high-quality output. - Script Writing & Storyboarding - Write clear, engaging, and on-brand scripts for Reels, influencer content, and campaigns. - Ideate storytelling formats aligned with seasonal trends and product launches. - Social Media Research - Track skincare content trends, sounds, hashtags, and competitor strategies. - Suggest timely content ideas based on trending formats and user behavior. - Page Management & Growth - Manage and schedule posts/stories across platforms like Instagram, YouTube, and Pinterest. - Monitor analytics to understand what works and optimize for engagement and reach. - Respond to DMs, comments, and community queries with the brand voice. Qualifications Required: - Proven experience in skincare, beauty, wellness, or lifestyle content creation (portfolio or Instagram handle required). - Strong sense of aesthetics, visual storytelling, and video trends. - Excellent writing and communication skills. - Ability to work independently and meet deadlines. Bonus Skills: - On-camera confidence and ability to act/host content. - Basic knowledge of skincare ingredients and routines. - Experience with influencer collaborations or UGC-style content.,