Social Media & Content Executive (IG-first)

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About FabMyTrip

FabMyTrip is one of the fastest-growing travel companies from Central India, specializing in Madhya Pradesh tours and expanding into Rajasthan, Bali, and international destinations. We combine local expertise with modern technology to create memorable travel experiences for individuals, groups, and corporates.

Social Media & Content Executive (IG-first)

Role Overview

grow our brand presence, generate leads, and engage travelers

Key Responsibilities

Instagram Growth & Engagement

• Plan and publish content calendar (Reels, Posts, Stories, Carousels).
• Use trending audio, hashtags, and collaborations to maximize reach.
• Engage with followers via comments, DMs, polls, and contests.

Content Creation & Editing

• Use AI tools (Canva AI, Adobe Firefly, Runway, ChatGPT, etc.) to generate creative images/videos/captions.
• Edit reels, photos, and graphics using tools like

  Canva, CapCut, Adobe Express

  .
• Curate UGC (User-Generated Content) from travelers and showcase client stories.

Campaigns & Lead Generation

• Run small-scale IG campaigns for offers, fixed departures, contests.
• Coordinate with sales team to align posts with live packages.
• Ensure content drives engagement → website visits → enquiries.

Analytics & Reporting

• Track follower growth, engagement rate, reel performance, website clicks.
• Suggest improvements based on insights.

Cross-Channel Support

• Repurpose IG content for WhatsApp broadcasts, emailers, YouTube Shorts.
• Support in creating short itineraries / visual flyers for marketing.

Must-Have Skills

• Strong understanding of

  Instagram trends, reels, hashtags, and stories

  .
• Hands-on experience with

  Canva/CapCut/Adobe Express

  .
• Comfort with

  AI content tools

  (images, captions, reels).
• Creativity + eye for design, color, and storytelling.
• Basic knowledge of

  social media analytics

  .
• Passion for

  travel and storytelling

  .
• Prior work in travel industry or with lifestyle brands is preferred.
  

Who You Are

• 1–3 years of relevant experience (freshers with strong IG portfolios may be considered).
• Social media native: you live and breathe reels, trends, and memes.
• Self-driven, creative, and able to manage content end-to-end.
• Excited about travel, storytelling, and engaging with communities.
  

Compensation

• The basic salary will be between 15-18K per month.
• Performance-based incentives linked to lead generation.