Social Media Content Creator

Key Responsibilities

➢ Develop and execute content strategies across Instagram, YouTube, LinkedIn, and emerging platforms tailored to service-based audiences

➢ Concept, script, shoot, and edit content (video-first + some static) that’s native to each platform ➢ Own and manage end-to-end content calendars, channel-wise

➢ Build and scale a creator and influencer ecosystem to amplify brand messaging

➢ Collaborate with internal stakeholders to craft messaging for key moments (drops, launches, brand IPs, customer features)

➢ Optimize content for reach, retention, saves, shares, and conversions

➢ Analyze performance data regularly to iterate on formats, frequency, and messaging

➢ Stay ahead of social trends, algorithm shifts, and platform features to innovate with speed

➢ Work closely with the performance marketing team to align organic content with paid strategy What Success Looks Like

★ Consistent growth in followers, reach, and engagement across key channels

★ High-performing content formats with strong save/share ratios

★ Creator collaborations that drive brand awareness, UGC, and lead generation

★ Repeatable content playbooks that ladder up to business goals

★ A clear, data-backed approach to organic social growth

Requirements

● 4+ years of proven experience as a content creator, social strategist, or hybrid role

● Solid understanding of content formats that work for service-based brands

● Ability to conceptualize and execute brand stories visually and tonally

● Proven success in building social media growth from scratch or scale

● Strong understanding of algorithms, trends, platform-native behaviors

● Experience collaborating with creators, influencers, or UGC producers

● Great creative instincts : smart, sharp, on-brand

● Self-starter energy with strong creative and analytical thinking