Social Media Content Creator

About Giftlaya:

Giftlaya is a rapidly growing online platform specializing in personalized gifts, cakes, flowers, and premium balloon decorations delivered across 100+ Indian cities. We make birthdays, anniversaries, baby showers, and surprise events extra special with creative products and customized experiences. If you have a flair for storytelling and a passion for content, Giftlaya is the perfect place to grow your creative career.

Key Responsibilities:

• Create high-quality, engaging, and original content for blogs, social media, website pages, product descriptions, and marketing campaigns.
• Develop SEO-friendly articles that drive traffic and improve keyword rankings.
• Work closely with the design and marketing team to conceptualize and execute content for Instagram reels, YouTube shorts, banners, ads, and more.
• Research trending topics in gifting, celebrations, and event décor to create timely and relevant content.
• Write catchy captions, product taglines, and ad copies aligned with brand voice.
• Help script and storyboard promotional and informative video content.
• Ensure all content is consistent in tone, style, and messaging across channels.
• Proofread and edit content before publishing to maintain high quality and accuracy.

Required Skills & Qualifications:

• Bachelor’s degree in English, Journalism, Mass Communication, or related field.
• 1–3 years of proven experience in content writing, social media, or digital marketing.
• Excellent writing, grammar, and storytelling skills.
• Knowledge of SEO, keyword research, and digital trends.
• Familiarity with Canva, Google Docs, and basic editing tools.
• A creative mindset with an eye for detail.
• Ability to manage deadlines and multitask efficiently.

Bonus if you have:

• Experience with Instagram Reels or YouTube Shorts.
• Basic understanding of photo/video editing tools.
• A personal blog or content portfolio.

Job Types: Part-time, Freelance
Contract length: 6 months

Pay: ₹10,000.00 - ₹15,000.00 per month

Expected hours: 10 – 20 per week

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Leave encashment
• Paid sick time

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Experience:

• instagram reels: 1 year (Preferred)
• youtube : 1 year (Preferred)

Language:

• Hindi (Required)
• English (Required)

Work Location: In person