Social Media Branding Specialist

Concerning the Role:

We’re on the hunt for a vibrant Social Media Specialist who can craft and implement powerful, data-driven strategies to elevate our brand, engage our audience, and attract quality leads. This role requires a unique mix of creativity, analytical prowess, and a solid grasp of digital platforms. You’ll work closely with various teams to produce captivating content, execute successful campaigns, and foster lively brand communities.

Work Schedule:

• 10:00 AM – 7:00 PM (In-office role)

Experience Required:

• 3–5 years

Location:

• Indore

Key Responsibilities:

• Craft and implement social media strategies that resonate with both brand identity and business goals.
• Plan, oversee, and fine-tune paid campaigns on platforms like Facebook, Instagram, LinkedIn, YouTube, and others to achieve the best return on investment.
• Utilize advanced targeting techniques — such as custom and lookalike audiences — to connect with valuable segments.
• Conduct thorough audience and market research to sharpen campaign targeting by city, region, or specific niche groups.
• Collaborate with designers, content creators, and video teams to create engaging posts, visuals, and campaigns.
• Keep an eye on campaign metrics (like impressions, clicks, engagement, and conversions) and share actionable insights.
• Work alongside SEO teams to ensure that paid and organic strategies complement each other.
• Interact with followers, answer questions, and nurture community engagement through innovative content formats.
• Stay informed about platform updates, competitor moves, and emerging trends to spark new ideas.
• Partner with influencers, affiliates, and collaborators to broaden reach and enhance credibility.

Skills & Qualifications:

• A Bachelor’s degree in Marketing, Communications, or a related field is essential.
• 3 to 5 years of solid experience in managing social media and paid campaigns, preferably in education, real estate, or similar industries.
• Deep knowledge of audience targeting, campaign optimization, and conversion tracking is a must.
• Hands-on experience with Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads is required.
• Skilled in creating content calendars, managing brand voice, and ensuring a consistent presence across all platforms.
• A good grasp of SEO basics and the ability to integrate them with paid media strategies.
• Familiarity with tools like Meta Business Suite, Ads Manager, Hootsuite, Canva, and Google Analytics is important.
• Strong communication and presentation skills, with the knack for turning data into actionable insights.
• Highly organized, adaptable, and able to juggle multiple projects while meeting deadlines.
• Experience in the EdTech sector and an understanding of educators, students, and parents is a definite plus.

Preferred Add-ons:

• Certifications in Facebook Blueprint, Google Ads, or other similar programs.
• Experience with influencer marketing and collaborations with third-party partners.
• Familiarity with email marketing strategies and CRM platforms.
• Knowledge of design or video editing software.
• Previous experience in the EdTech sector or with educational campaigns.

Why Join Us:

• Take charge of brand growth and witness the direct impact of your strategies.
• Become a part of a collaborative, innovative, and supportive team atmosphere.
• Utilize the latest tools and technologies to amplify your influence.
• Enjoy a well-structured onboarding process with clear objectives and immediate chances to make a difference.
• Experience a perfect blend of creativity and analytics in a role that keeps you engaged and motivated.

If you’re excited about boosting brand success with creative social media strategies, we want to hear from you! Apply today and become an essential part of our growth journey!