Social Media Associate

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about Trulo

At Trulo, we’re reimagining how Indian families eat. We believe in making everyday foods low GI, gut friendly, and lifestyle-ready without compromising on taste. Our mission is simple: steady energy, happier families. Founded by IIT & IIM alumni with experience in building consumer nutrition brands, Trulo is on a journey to make metabolic health fun, easy, and culture-fit. We’re looking for a curious, creative hustler who lives and breathes internet culture. Someone who can spot trends before they peak, tell stories through content, and build a genuine community around Trulo.

what you’ll do

Trendspotting & Concepting: Stay ahead of IG/YouTube/LinkedIn trends and convert them into Trulostyle content.

Content Creation: Ideate, script, and create engaging posts/reels/memes with a mix of humor, empathy, and education.

Micro-Influencer Collaborations: Identify and manage collabs with creators who resonate with food,

health, and lifestyle.

Social Strategy & Execution: Plan weekly/monthly calendars, ensure timely execution, and optimize

content for reach + engagement.

Community Building: Engage with followers, DMs, and comments to build a warm, fun, and supportive

Trulo fam online.

Analytics & Insights: Track performance, experiment with formats, and bring back learnings to improve

content consistently.

who you are

1.Your friends think you are funny, often.

2.Ambitious - life in general and about getting to 1M followers

3.Care about important things in life, like healthy eating

4.Sharp with words and memes. Hands-on with content tools (Reels, Canva, CapCut, InVideo, etc.)

5.Curious about AI and willing to learn (fast) and sometimes teach.

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