SMO

Job Summary:

We are looking for an experienced Social Media Optimization (SMO) Professional to manage, strategize, and grow our brand’s social media presence. The ideal candidate will have a deep understanding of social media trends, analytics, paid campaigns, and audience engagement to enhance brand visibility and drive measurable results.

Key Responsibilities:

• Develop and execute a comprehensive social media strategy aligned with business goals.
• Manage and optimize all social media platforms — Facebook, Instagram, YouTube, LinkedIn, Twitter (X), and others.
• Plan monthly content calendars and oversee creative development (posts, reels, stories, videos).
• Analyze social media performance and prepare weekly/monthly reports on reach, engagement, and conversions.
• Run and optimize paid ad campaigns (Facebook, Instagram, YouTube).
• Monitor competitors and identify growth opportunities through trend analysis.
• Coordinate with the content, design, and SEO teams for integrated campaigns.
• Build and manage influencer collaborations and partnerships.
• Stay updated with algorithm changes and best practices for organic reach.
• Handle community management — responding to comments, DMs, and feedback professionally.

Required Skills & Qualifications:

• Bachelor’s/Master’s degree in Marketing, Communication, or related field.
• Minimum 2–5 years of proven experience in SMO or Social Media Marketing.
• Strong understanding of social media analytics and audience insights.
• Proficiency in tools like Meta Business Suite, Google Analytics, Canva, Hootsuite, or Buffer.
• Experience with paid social campaigns, lead generation, and retargeting.
• Excellent communication and creative thinking skills.
• Ability to manage multiple campaigns and meet deadlines.

Preferred Skills:

• Experience in content marketing, SEO integration, or influencer outreach.
• Knowledge of video editing and ad copywriting.
• Experience in managing social media for brands in spiritual, lifestyle, or e-commerce domains (plus point).

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person