SFMC - Marketing Automation Campaign Manager

Position:- Marketing Automation Campaign Manager

Location: Gurgaon

Experience :- 7+ years of experience

Job Type: Full-Time

Reporting Grade: Manager

Job Summary:

We're seeking a dynamic Marketing Automation Campaign Manager to lead our marketing automation strategies within the Salesforce ecosystem. In this role, you'll harness the power of Salesforce Marketing Cloud to create impactful customer journeys, automate processes, and fuel lead generation. If you have deep expertise in SFMC, CRM administration, and data management, and thrive in a cross-functional environment, we want to hear from you!

About the Role:

As our Marketing Automation Campaign Manager, you'll be at the forefront of our marketing efforts, blending technical prowess with strategic marketing acumen. You'll work closely with cross-functional teams to implement and optimize automated campaigns that boost engagement, conversions, and ROI. This is a hands-on leadership position where you'll manage everything from email templates to CRM integrations, ensuring seamless synchronization between marketing automation and CRM systems.

Key Responsibilities:

• Salesforce Marketing Cloud Expertise: Leverage 6+ years of experience in Journey Builder, Automation Studio, Contact Builder, Email Studio, Mobile Studio, Advertising Studio, and Content Builder. Configure email templates, landing pages, forms, and automated workflows, including lead scoring and segmentation. Integrate MA with CRM, ERP, and analytics tools.
• Marketing Campaign Management: Design and execute lead nurturing programs, email campaigns, and automated workflows. Optimize customer journeys, track performance metrics, and conduct A/B testing for data-driven improvements.
• CRM Administration & Maintenance: Ensure high CRM adoption (e.g., Dynamics 365). Manage user accounts, roles, security, and access permissions. Develop workflows, plug-ins, and business solutions using Dynamics 365 and Power Platform. Monitor performance, troubleshoot issues, and maintain data integrity and security.
• Data Management: Handle data segmentation using SFMC Data Extensions, integrate data via SFTP, imports/exports, and ensure compliance with data security protocols.

Technical Skills:

Proficiency in Salesforce Marketing Cloud, HTML5, CSS3, JavaScript, SQL, AMPscript, JSON, and API development. Experience with data integration and cloud platforms.

Soft Skills:

• Excellent communication, analytical thinking, problem-solving, and the ability to collaborate in a fast-paced, cross-functional team.
• Qualifications: Bachelor's degree in Marketing, Business Administration, or related field. Certifications in Salesforce Marketing Cloud, Microsoft Dynamics CRM 365, or Salesforce CRM (e.g., Functional Consultant, System Administrator) are a plus. Experience with Power Automate, Power Apps, and Agile methodologies.
• Experience: 7+ years in marketing technology platforms, with 3+ years in Salesforce Marketing Cloud and 2+ years in CRM platforms (MS Dynamics or Salesforce CRM).

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Regards

Kirti

Senior HR Recruiter

Cell - 9811438411

Email ID - kirti@consultingkrew.in