SFL

Roles & Responsibility:- Drive domestic and international B2B sales of aluminium foil products, with key focus on FMCG, Pharmaceutical, and Food Packaging sectors Develop and execute annual marketing strategies for product segments, including Household, Pharma, and Industrial-grade foils Build a robust customer pipeline, conduct client meetings, and negotiate contracts to close high-value deals Manage existing key accounts and generate repeat business through strong relationship management Track LME trends, raw material pricing, and contribute to pricing and margin strategy decisions Conduct competitor benchmarking and gather market intelligence for strategic decision-making Represent the company at trade fairs, exhibitions, and client visits to build brand awareness and generate leads Desired Candidate Profile: - 5 to 7 years of experience in B2B Sales & Marketing of industrial/packaging products (preferably aluminium foil or related materials) Proven ability to lead successful campaigns and build market presence Strong network with buyers in pharma/FMCG/food processing companies preferred Excellent analytical, negotiation, and communication skills

Job Title: Tech Operations Associate Location: Mumbai About Us: Sports for Life (SFL) is committed to transforming India&aposs sports academy landscape through strategic investments and data-driven solutions. We empower sports academies with innovative technology, analytics, and operational support. Founded by Sourjyendu Medda, the founder of Dealshare, SFL is positioned to redefine the industry by harnessing data to drive decisions and optimize academy performance. Position Overview: We are looking for a Tech Operations Associate to ensure the successful adoption and utilization of our technology platform by partner sports academies and tournament hosts. This role will involve closely working with academies to understand their pain points, supporting them in using the platform effectively, and bridging communication between users and the product team. Additionally, the candidate will monitor lead generation across platforms and ensure there are no lead losses. Key Responsibilities: ? Tech Adoption & Support: Ensure partner sports academies successfully onboard and utilize the SFL platform, providing necessary guidance and troubleshooting. ? User Engagement & Feedback: Work closely with academy users to understand their pain points and relay key insights to the product team for continuous improvements. ? Tournament Host Support: Assist third-party tournament hosts in properly using the app, ensuring seamless tech adoption and operational efficiency. ? Lead Monitoring & Management: Track and manage leads across all platforms, ensuring no lead losses and optimizing conversions. ? Collaboration with Product & Tech Teams: Act as a bridge between academies and the internal product/tech teams, ensuring effective communication of requirements and challenges. ? Performance Tracking: Analyze the adoption and usage of the technology, identifying areas for improvement and taking proactive steps to drive engagement. Key Qualifications: ? 1+ years of experience in operations, customer success, or product support roles. ? Strong problem-solving skills and the ability to understand and address user challenges effectively. ? Excellent communication and interpersonal skills for engaging with academy users and tournament hosts. ? Proficiency in using CRM tools and data-tracking platforms to monitor leads and user activity. ? Experience working in a tech-driven environment, preferably in the sports or ed-tech industry. ? Ability to work cross-functionally with product, tech, and business teams to drive seamless user adoption. ? Passion for sports and technology is a plus. Perks and Benefits: ? Opportunity to work in a fast-paced, impact-driven startup environment. ? Flexible working environment with opportunities for growth and learning. Show more Show less

You will be joining Sports for Life (SFL), a company dedicated to revolutionizing India's sports academy landscape through strategic investments and data-driven solutions. As a Tech Operations Associate, your main responsibility will be ensuring the successful implementation and utilization of the technology platform by partner sports academies and tournament hosts. Your role will involve collaborating closely with academies to understand their challenges, supporting them in effectively using the platform, and facilitating communication between users and the product team. Additionally, you will be tasked with monitoring lead generation across platforms to prevent any lead losses. **Key Responsibilities:** - **Tech Adoption & Support:** Guide partner sports academies in successfully onboarding and utilizing the SFL platform, offering necessary assistance and troubleshooting. - **User Engagement & Feedback:** Engage with academy users to identify pain points and relay valuable insights to the product team for continuous enhancements. - **Tournament Host Support:** Aid third-party tournament hosts in correctly utilizing the app to ensure smooth tech adoption and operational efficiency. - **Lead Monitoring & Management:** Monitor and manage leads from all platforms, ensuring lead retention and enhancing conversion rates. - **Collaboration with Product & Tech Teams:** Serve as a liaison between academies and internal product/tech teams, ensuring effective communication of needs and obstacles. - **Performance Tracking:** Analyze technology adoption and usage, pinpoint areas for improvement, and proactively drive user engagement. **Key Qualifications:** - 1+ years of experience in operations, customer success, or product support roles. - Proficiency in problem-solving and addressing user challenges effectively. - Strong communication and interpersonal skills for engaging with academy users and tournament hosts. - Familiarity with CRM tools and data-tracking platforms to monitor leads and user activity. - Previous experience in a tech-driven environment, preferably in the sports or ed-tech industry. - Ability to collaborate across departments to ensure smooth user adoption. - Passion for sports and technology is advantageous. In addition to the challenging role, you will have the opportunity to work in a fast-paced, impact-driven startup environment with a flexible work setting and prospects for personal and professional growth.,

About SFL: SFL is a leading multi-sport academy network offering professional coaching across Football, Tennis, Chess, and more. We combine elite infrastructure, certified coaching, and a digital-first approach to help children grow through sport. As we expand our digital footprint, we are looking for an SEO/ASO Executive to strengthen our visibility and organic reach across web and app platforms. Key Responsibilities: App Store Optimization (ASO): Optimize app listings (Play Store & App Store) including titles, descriptions, keywords, and screenshots. Perform keyword optimization, A/B testing, and competitor benchmarking. Monitor and improve app visibility, rankings, and downloads organically. Collaborate with design and development teams to improve app performance and review responses. Search Engine Optimization (SEO): Develop and implement on-page and off-page SEO strategies to improve organic visibility. Conduct keyword research and competitor analysis to guide content strategy. Optimize website architecture, meta tags, images, internal linking, and page speed. Collaborate with content and web development teams to ensure SEO best practices. Monitor, analyse, and report performance using tools like Google Analytics, Search Console, SEMrush/Ahrefs. General Growth & Support: Stay updated with the latest SEO/ASO trends and algorithm changes. Track key metrics like website traffic, bounce rate, keyword rankings, and app store impressions. Identify growth opportunities through organic channels. Assist in planning and executing seasonal campaigns and launches. Requirements: 13 years of proven SEO and ASO experience. Strong understanding of Google Search algorithms, mobile ranking factors, and app store ecosystems. Proficiency in tools such as Google Search Console, Google Analytics, Ahrefs/SEMrush, AppTweak, etc. Basic understanding of HTML, website structure, and mobile UI/UX. Excellent communication and analytical skills. Sports or ed-tech industry experience is a plus. What We Offer: A fast-paced, sports-driven work culture. Opportunity to directly impact the digital growth of a rising sports-tech brand. Collaborative team environment and mentorship. Access to professional development resources.

Responsibilities include the following - Market mapping and sourcing: List academies across priority sports in Mumbai and Pune Identify targets that fit the SFL thesis Reach out to founders and coaches to set first meetings Screening and profiling: Capture basics such as sport, catchment, capacity, pricing, programs, coach pedigree, and reputation Review social presence, parent feedback, and visible facilities Create a one page profile for each target Data and modeling support: Collect initial numbers such as students, batches, fee slabs, center costs, and utilization Build simple unit economics in Excel using SFL templates Flag risks and missing data Diligence and investment support: Maintain the issues log Prepare short notes, slides, and a clean data room for each target Draft call summaries and site visit notes Integration preparation: Outline first quarter priorities for brand, tech, and reporting using the SFL checklist Track next steps after each meeting and the owner for each task What Success Looks Like A weekly list of qualified targets with clean one pagers On time first pass models with clear pass or proceed calls Neat files, links, and notes that enable fast decisions About Company: SFL - Sports For Life is India's fastest-growing grassroots sports coaching platform, committed to building a high-quality ecosystem for young athletes and their families. From professionally run sports tournaments to year-round multi-sport academies, SFL connects thousands of families, schools, and coaches through a fan-first, tech-enabled experience.

About us: Sports for Life (SFL) is building India’s leading ecosystem of sports academies, helping children and young athletes learn, play, and grow. We partner with academies, coaches, and parents to deliver world-class training and experiences while making sports more accessible and organized. Role Overview: We are looking for an Operations Manager to oversee the smooth day-to-day functioning of our academies and tournaments. This person will be the key link between parents, coaches, and ground owners , ensuring seamless coordination and excellent service delivery across centers. Key Responsibilities: Parent Coordination : Handle queries, feedback, and concerns in a timely manner. Manage communication of schedules, updates, and reports. Coach Coordination : Support coaches with schedules, training logistics, and operational needs. Track attendance, performance, and ensure coaching standards are maintained. Facilitate clear communication between coaches and management. Ground Owner & Vendor Management : Liaise with ground owners to ensure availability, maintenance, and compliance with agreements. Coordinate ground bookings, payments, and resolve operational issues. Build and maintain positive relationships with facility partners. Operations & Logistics : Oversee daily operations across multiple centres. Ensure training sessions start and end on time with all resources in place. Reporting & Process Management : Maintain operational records, fee collection updates, and reporting dashboards. Suggest and implement improvements to streamline operations. Qualifications and Skills: Bachelor’s degree in Business, Sports Management, or related field. 2–4 years of experience in operations, customer relations, or sports/education management . Strong communication and people management skills. Highly organized with the ability to multitask and problem-solve. Passion for sports and working with children. Proficiency with MS Excel/Google Sheets What we Offer: Opportunity to be part of a growing sports ecosystem in India. Work directly with academy leaders, coaches, and parents. Exposure to operations in sports events, tournaments, and academies. Competitive salary with growth opportunities. Sports For Life is an Equal Opportunity Employer and is committed to conduct an objective recruitment process based on the requirements and merit of the candidates. It is against the policy to reject any candidate based on their gender, caste, race, sex, disability, colour, religion, creed or sexual orientation. SFL has a zero-tolerance policy against any form of child abuse and harassment.

About SFL: SFL is a leading multi-sport academy network offering professional coaching across Football, Tennis, Chess, and more. We combine elite infrastructure, certified coaching, and a digital-first approach to help children grow through sport. As we expand our digital footprint, we are looking for an SEO/ASO Executive to strengthen our visibility and organic reach across web and app platforms. Role Overview: The Finance Controller will lead all financial controlling activities, ensuring robust internal controls, accurate reporting, and financial compliance. You will work closely with senior leadership to drive financial planning, cost control, budgeting, and statutory compliance. This role requires a Chartered Accountant (CA) with proven controlling experience in a reputed company. Key Responsibilities: Financial Controlling & Reporting: Develop and maintain robust internal controls to safeguard company assets and ensure accurate financial reporting. Prepare and review MIS reports, management dashboards, and board presentations. Drive variance analysis against budgets and forecasts, recommending corrective actions. Lead monthly, quarterly, and annual closing processes, ensuring compliance with Indian GAAP/IFRS. Audit & Compliance: Prepare for an audit ensuring all schedules, reconciliations, and working papers are complete and accurate. Ensure full compliance with all statutory requirements (Income Tax, GST, Companies Act, etc.). Liaise with auditors, tax advisors, and consultants to ensure timely and accurate filings. Budgeting & Forecasting: Lead the annual budgeting and periodic reforecasting process. Partner with business units to track financial performance against targets. Implement cost control measures without compromising operational efficiency. Process Improvement & Systems: Identify opportunities to automate and streamline financial processes. Implement best practices in controlling, accounting, and compliance. Oversee ERP/accounting system configurations and improvements. Qualifications & Experience: Mandatory: Chartered Accountant (CA) with at least 5-8 years of post-qualification experience. Proven financial controlling experience in a reputed, well-structured company. Strong exposure to audits (Big 4/Big 6 preferred), statutory compliance, and financial reporting. Excellent understanding of Indian GAAP, IFRS, and taxation. Experience in managing budgets, forecasts, and variance analysis. Strong analytical, problem-solving, and communication skills.

Job Title: Product Analyst Location: Bangalore About Us: Sports for Life (SFL) is on a mission to revolutionize grassroots sports in India through technology, data, and innovation. We partner with leading sports academies to digitize operations, enhance player experiences, and drive business performance using analytics and insights. Position Overview: We are looking for a Product Analyst to join our growing product and analytics team. The ideal candidate will play a key role in generating actionable insights from our app and website data, helping shape product strategy, improve user experience, and drive business growth. This role involves working closely with product, tech, and business teams to translate data into decisions that enhance user engagement, retention, and overall platform performance. Key Responsibilities: Data Collection and Management: Gather, clean, and maintain structured datasets from multiple sources including app, website, CRM, and backend systems. Event Tracking: Identify what key events and user actions need to be tracked across the app and website; collaborate with the tech and product teams to ensure proper tagging and adherence to analytics best practices (GA4, Firebase, WebEngage). Analytics & Insights: Analyze user journeys, engagement funnels, and behavioral patterns to generate actionable insights for improving conversion, retention, and overall experience. Reporting & Visualization: Build automated dashboards and detailed performance reports that communicate insights effectively to stakeholders. KPI Monitoring: Track and evaluate key product metrics (DAU/MAU, session time, retention, conversion, drop-offs, etc.) to identify trends and areas for improvement. Cross-functional Collaboration: Work closely with Product, Strategy, and Marketing teams to provide data-driven recommendations that inform product decisions and growth strategies. Experimentation & Optimization: Support A/B testing, measure feature performance, and recommend optimization based on outcomes. Data Integrity & Compliance: Maintain high standards of data accuracy and ensure compliance with privacy, governance, and data security policies. Key Qualifications: 3+ years of experience in product or data analytics, preferably in a consumer app or tech startup environment. Strong understanding of event tracking frameworks and best practices for defining, naming, and implementing key analytics events. Hands-on experience with WebEngage, GA4, Firebase, or similar analytics platforms. Proficiency in SQL, Excel/Google Sheets, and at least one data visualization tool (Tableau, Power BI, Looker, etc.). Strong analytical mindset and the ability to translate complex data into simple, actionable insights. Excellent communication skills to convey findings to both technical and non-technical audiences. Knowledge of data privacy and compliance standards is a plus. Perks and Benefits: Competitive compensation and performance-based incentives. Opportunity to build and scale the analytics foundation for a rapidly growing sports-tech platform. Collaborative and learning-driven environment. Flexible working setup with exposure to high-impact product initiatives. Sports For Life is an Equal Opportunity Employer and is committed to conduct an objective recruitment process based on the requirements and merit of the candidates. It is against the policy to reject any candidate based on their gender, caste, race, sex, disability, color, religion, creed or sexual orientation. SFL has a zero-tolerance policy against any form of child abuse and harassment.

About us: Sports for Life (SFL) is building India's leading ecosystem of sports academies, helping children and young athletes learn, play, and grow. We partner with academies, coaches, and parents to deliver world-class training and experiences while making sports more accessible and organized. Role Overview: We are looking for an Operations Manager to oversee the smooth day-to-day functioning of our academies and tournaments. This person will be the key link between parents, coaches, and ground owners , ensuring seamless coordination and excellent service delivery across centers. Key Responsibilities: Parent Coordination : Handle queries, feedback, and concerns in a timely manner. Manage communication of schedules, updates, and reports. Coach Coordination : Support coaches with schedules, training logistics, and operational needs. Track attendance, performance, and ensure coaching standards are maintained. Facilitate clear communication between coaches and management. Ground Owner & Vendor Management : Liaise with ground owners to ensure availability, maintenance, and compliance with agreements. Coordinate ground bookings, payments, and resolve operational issues. Build and maintain positive relationships with facility partners. Operations & Logistics : Oversee daily operations across multiple centres. Ensure training sessions start and end on time with all resources in place. Reporting & Process Management : Maintain operational records, fee collection updates, and reporting dashboards. Suggest and implement improvements to streamline operations. Qualifications and Skills: Bachelor's degree in Business, Sports Management, or related field. 24 years of experience in operations, customer relations, or sports/education management . Strong communication and people management skills. Highly organized with the ability to multitask and problem-solve. Passion for sports and working with children. Proficiency with MS Excel/Google Sheets What we Offer: Opportunity to be part of a growing sports ecosystem in India. Work directly with academy leaders, coaches, and parents. Exposure to operations in sports events, tournaments, and academies. Competitive salary with growth opportunities. Sports For Life is an Equal Opportunity Employer and is committed to conduct an objective recruitment process based on the requirements and merit of the candidates. It is against the policy to reject any candidate based on their gender, caste, race, sex, disability, colour, religion, creed or sexual orientation. SFL has a zero-tolerance policy against any form of child abuse and harassment.

Job Title: Intern, Investment & Acquisition, Sports Academies Location: Mumbai & Pune Job Type: Full-time Experience: 3-6 months Department: Strategy About SFL: SFL is a leading multi-sport academy network offering professional coaching across Football, Tennis, Chess, and more. We combine elite infrastructure, certified coaching, and a digital-first approach to help children grow through sport. Role purpose: Build the top of the funnel for academy investments in Mumbai and Pune. Map the market, profile targets, run first pass screens, and support diligence and integration for challenger academies led by former players. What you will do: [A] Market Mapping and Sourcing: List academies across priority sports in Mumbai and Pune Identify targets that fit the SFL thesis Reach out to founders and coaches to set first meetings [B] Screening and Profiling: Capture basics such as sport, catchment, capacity, pricing, programs, coach pedigree, and reputation Review social presence, parent feedback, and visible facilities Create a one page profile for each target [C] Data and Modelling Support: Collect initial numbers such as students, batches, fee slabs, center costs, and utilization Build simple unit economics in Excel using SFL templates Flag risks and missing data [D] Diligence and Investment Support: Maintain the issues log Prepare short notes, slides, and a clean data room for each target Draft call summaries and site visit notes [E] Integration Preparation: Outline first quarter priorities for brand, tech, and reporting using the SFL checklist Track next steps after each meeting and the owner for each task What success will look like: A weekly list of qualified targets with clean one pagers On time first pass models with clear pass or proceed calls Neat files, links, and notes that enable fast decisions What you should bring: Comfort with numbers and basic finance Clear writing and clean formatting Curiosity about coaching quality and parent trust Willingness to travel across Mumbai and Pune Bonus experience as a player or coach. Language proficiency in Hindi or Marathi is a plus KPIs: Qualified targets sourced per week Profiles to first meeting conversion Time from first contact to first pass model Data completeness score per target Internship details: Location: Mumbai and Pune Duration: 3 to 6 months Commitment: Full - Time Stipend: As per experience Sports For Life (SFL) is an Equal Opportunity Employer and is committed to conduct an objective recruitment process based on the requirements and merit of the candidates. It is against the policy to reject any candidate based on their gender, caste, race, sex, disability, colour, religion, creed or sexual orientation. SFL has a zero-tolerance policy against any form of child abuse and harassment.

As a Brand Monetization & PR Manager at SFL, you will play a crucial role in developing and executing strategies to generate revenue from the company's assets, products, and services. Your responsibilities will involve analyzing the market, benchmarking against competitors, and creating a roadmap for monetization initiatives. You will need to take ownership of achieving revenue targets by developing pricing models, creating revenue forecasts, and optimizing monetization funnels using data and analytics. Key Responsibilities: - Develop strategy and opportunities by analyzing the market and creating a roadmap for monetization initiatives - Own P&L and revenue targets by developing pricing models, revenue forecasts, and optimizing monetization funnels - Identify, negotiate, and build strategic relationships with external partners, advertisers, and agencies - Oversee the implementation and optimization of various monetization channels such as subscriptions, in-app purchases, advertising, and sponsored content - Utilize data analytics to track key metrics, analyze user behavior, and measure the performance and ROI of monetization campaigns - Collaborate with product, engineering, sales, marketing, and customer experience departments to align monetization initiatives with company objectives In addition to brand monetization, you will also be responsible for Public Relations (PR) activities, which include developing and executing integrated communications plans, maintaining media relationships, managing high-level relationships with journalists and influencers, pitching story angles, planning media events, and managing special projects and events. Qualification & Skills Required: - 3+ years of proven experience in monetization, digital advertising, ad tech, or a related field - Strong business and financial acumen with a deep understanding of business models, profit and loss, pricing strategy, and financial forecasting - Analytical mindset with strong data analysis skills - Excellent negotiation and communication skills - Strategic and entrepreneurial thinking with the ability to identify new revenue opportunities - Technical proficiency in advertising platforms, ad networks, and data analysis tools - Strong PR understanding and experience handling Media Agencies At SFL, you will have the opportunity to work in a fast-paced, sports-driven environment, directly impacting the digital growth of a rising sports-tech brand. You will be part of a collaborative team environment with mentorship and access to professional development resources.,