Seo Specialist

Role & responsibilities

• Develop and implement comprehensive SEO strategies aligned with overall digital marketing objectives.
• Conduct keyword research, competitive analysis, and identify opportunities to increase search rankings and traffic.
• Optimize website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Collaborate with content, creative, and product teams to ensure SEO best practices are implemented across all new and existing content.
• Drive technical SEO improvements (site speed, crawlability, mobile optimization, structured data).
• Manage off-page SEO efforts including link-building, local SEO, and partnerships.
• Track, report, and analyze website analytics and SEO performance (traffic, rankings, conversions).
• Stay up to date with the latest SEO trends, search engine algorithm changes, and industry updates.
• Work closely with digital, product, and IT teams to ensure seamless execution of optimization initiatives.
• Support paid marketing campaigns with keyword insights and organic performance synergies.

Preferred candidate profile

• Strong knowledge of search engine algorithms, ranking factors, and SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.).
• Expertise in on-page, off-page, and technical SEO.
• Ability to conduct keyword research and implement effective content optimization strategies.
• Analytical mindset with data-driven decision-making ability.
• Understanding of HTML, CSS, and website architecture.
• Good communication skills and cross-functional collaboration ability.
• Knowledge of local SEO and multi-location optimization (advantageous for branch-based presence).

Interested candidates may share their updated resume on adarsh.pandey@utkarsh.bank with subject line "Profile for SEO Specialist"