Role & responsibilities Manage and grow the company's online presence across all social media platforms to increase brand awareness, engagement, leads, and conversions. A Social Media Specialist is responsible for managing day-to-day operations of all social media accounts such as Instagram, Facebook, and YouTube, ensuring consistent brand voice, messaging, and visual identity across all platforms . Should plan and execute monthly content calendars aligned with marketing goals, create or coordinate engaging content such as reels, stories, graphics, carousels, and videos, and write compelling, high-converting captions with strong CTAs. The role involves tracking performance through analytics tools like Meta and optimizing strategies based on data-driven insights. Additionally, stay updated on current trends, viral formats, hashtags, and competitor strategies to maintain relevance. Collaboration with design, marketing, and sales teams is essential to ensure all content and strategies align with ongoing promotions, events, and business objectives.
Responsibilities: An SEO Specialist is responsible for improving a companys online visibility and search engine rankings through strategic planning and execution of SEO best practices. Their role involves conducting keyword research. Health insurance