Seo Specialist

Position: SEO & SMO Specialist

Location: Noida

Department: Marketing

Reports To: Sr. Digital Marketing Manager

About IDCUBE

IDCUBE is a global leader in Access Control and Identity Management solutions, enabling organizations to secure and streamline their physical and digital spaces. As part of our digital growth, we are seeking a dynamic SEO & SMO Specialist to drive organic visibility, brand awareness, and engagement across search engines and social platforms.

Key Responsibilities

Search Engine Optimization (SEO)

• Develop and implement on-page, off-page, and technical SEO strategies to improve search rankings and drive quality traffic.

• Conduct keyword research, competitor benchmarking, and content gap analysis.

• Optimize website content, blogs, and landing pages for SEO best practices.

• Perform technical SEO audits and coordinate with developers for site performance improvements.

• Build high-quality backlinks using ethical link-building practices.

• Monitor and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.

• Stay up to date with algorithm updates and evolving SEO trends.

Social Media Optimization (SMO)

• Develop and execute social media strategies aligned with IDCUBEs brand and business goals.

• Manage and optimize IDCUBEs presence across LinkedIn, Twitter, Facebook, Instagram, and YouTube.

• Create and curate engaging content (posts, videos, infographics, stories, reels) for maximum visibility.

• Monitor social media trends, hashtags, and competitor activities to strengthen engagement.

• Run paid social campaigns (LinkedIn Ads, Facebook & Instagram Ads) for lead generation and awareness.

• Track and report social performance metrics (engagement, reach, leads, impressions) to measure effectiveness.

• Engage with online communities, respond to queries, and build brand credibility.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5 years of proven experience in SEO & SMO (B2B/technology domain preferred).

• Strong understanding of search engine algorithms, keyword research, and content optimization.

• Proficiency in SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics).

• Hands-on experience with social media management & analytics tools (Hootsuite, Buffer, Sprout Social, Meta Business Suite, LinkedIn Campaign Manager).

• Creative mindset with strong storytelling and copywriting skills.

• Analytical and data-driven approach with excellent communication skills.

Why Join IDCUBE?

• Be part of a fast-growing, innovation-driven security tech company.
• Opportunity to shape IDCUBE’s global digital presence.
• Collaborative work environment with growth and learning opportunities.