4 - 8 years

10 - 14 Lacs

Posted:3 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role Purpose

As the SEO Specialist, you will lead our digital optimization strategy to increase organic visibility and drive growth across our category lines. You will work cross-functionally with Brand, Digital, and IT teams to translate data insights into winning SEO results.

Key Responsibilities

Focus AreaKey DeliverablesTechnical SEO

  • Conduct audits (crawlability, indexation, Core Web Vitals).
  • Resolve technical issues (broken links, redirects, sitemap errors).
  • Optimize site speed, mobile experience, and accessibility.

Monitoring & Reporting

  • Track rankings and traffic using GSC, GA4, SEMrush, and Ahrefs.
  • Perform competitor analysis to identify growth gaps.
  • Present data-driven insights and SEO performance to leadership.

On-Site & Data

  • Implement Schema Markup (MedicalEntity, FAQs, Reviews).
  • Optimize metadata, URL structures, and on-page content.
  • Ensure SEO best practices are integrated into all web dev releases.

Governance

  • Maintain SEO guidelines for content and technical changes.
  • Monitor Google algorithm updates and adjust strategies proactively.
  • Ensure 100% adherence to Google Search Essentials.

1. Education & Experience

  • Education:

    MBA or Graduate degree.
  • Years of Experience:

    Minimum 4 years in Digital Marketing/SEO.
  • Expertise:

    Proven track record in SEO/SEM, Marketing Automation (CRM), and managing high-impact digital campaigns.
  • Sector Preference:

    Experience in Healthcare or Healthcare-related SEO is a plus.

2. Technical Skills (Functional)

  • Tools:

    Expert knowledge of Google Search Console (GSC), GA4, SEMrush, Ahrefs, Screaming Frog, and BI Tools.
  • SEO Depth:

    Strong understanding of technical audits, schema implementation, and site architecture.

3. Soft Skills (Behavioural)

  • Analytical Thinking:

    Ability to turn complex data into actionable plans.
  • Creative:

    Innovative approach to engaging target audiences.
  • Communication:

    Highly proficient in written and verbal business communication.

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Narayana Health (NH) logo
Narayana Health (NH)

Research Services

Bangalore

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