Seo Specialist

Role Purpose

As the SEO Specialist, you will lead our digital optimization strategy to increase organic visibility and drive growth across our category lines. You will work cross-functionally with Brand, Digital, and IT teams to translate data insights into winning SEO results.

Key Responsibilities

Focus AreaKey DeliverablesTechnical SEO

• Conduct audits (crawlability, indexation, Core Web Vitals).
• Resolve technical issues (broken links, redirects, sitemap errors).
• Optimize site speed, mobile experience, and accessibility.

Monitoring & Reporting

• Track rankings and traffic using GSC, GA4, SEMrush, and Ahrefs.
• Perform competitor analysis to identify growth gaps.
• Present data-driven insights and SEO performance to leadership.

On-Site & Data

• Implement Schema Markup (MedicalEntity, FAQs, Reviews).
• Optimize metadata, URL structures, and on-page content.
• Ensure SEO best practices are integrated into all web dev releases.

Governance

• Maintain SEO guidelines for content and technical changes.
• Monitor Google algorithm updates and adjust strategies proactively.
• Ensure 100% adherence to Google Search Essentials.

1. Education & Experience

• Education:

  MBA or Graduate degree.

• Years of Experience:

  Minimum 4 years in Digital Marketing/SEO.

• Expertise:

  Proven track record in SEO/SEM, Marketing Automation (CRM), and managing high-impact digital campaigns.

• Sector Preference:

  Experience in Healthcare or Healthcare-related SEO is a plus.

2. Technical Skills (Functional)

• Tools:

  Expert knowledge of Google Search Console (GSC), GA4, SEMrush, Ahrefs, Screaming Frog, and BI Tools.

• SEO Depth:

  Strong understanding of technical audits, schema implementation, and site architecture.

3. Soft Skills (Behavioural)

• Analytical Thinking:

  Ability to turn complex data into actionable plans.

• Creative:

  Innovative approach to engaging target audiences.

• Communication:

  Highly proficient in written and verbal business communication.