SEO Specialist

Job Title: SEO Consultant (Website & Search Optimization)Company: UMS Product Compliance Services Pvt. Ltd. Location: Noida Extension (On-site / Hybrid) Department: Digital Marketing / Strategy Reporting To: Director – Strategy & Growth 🧾 Job Summary:We are seeking a skilled and self-driven SEO Consultant to take charge of our online presence — from search engine optimization to website content updates and technical health. You will be responsible for driving organic traffic, optimizing pages for search visibility, maintaining the company’s website, and ensuring all services and regulatory updates are accurately reflected online. 🔍 Key Responsibilities (KRA):Focus AreaResponsibility🔑 Keyword ResearchIdentify industry-specific keywords: BIS, CE, EPR, ISO, QCO, TEC, WPC, etc. and optimize existing and future content🧠 On-Page SEOOptimize meta tags, headers, alt-text, content structure, and schema for all service pages🔗 Off-Page SEOBuild authoritative backlinks via guest posting, directories, forums, and regulatory portals🧱 Technical SEOConduct audits for crawlability, loading speed, indexing, broken links, and mobile usability🖥️ Website MaintenanceRegularly update company website (www.umspcs.in) — including service listings, blog updates, banners, footer, and technical content📤 Content UploadingPost blogs, regulatory announcements, images, case studies, and SEO landing pages with proper tagging🔧 Web CMS ManagementManage website backend (e.g., WordPress or custom CMS), plugin updates, and troubleshoot minor issues📊 Performance TrackingMonitor keyword rankings, traffic, bounce rates, and CTR using Google Analytics & Search Console📣 Competitor BenchmarkingTrack SEO and web activities of competitors like Aleph India, Onega QMS, EVTL, etc.🔄 Page RefreshPeriodically update outdated content and add regulatory developments like new QCOs or BIS amendments ✅ Skills Required:Strong knowledge of SEO best practices (on-page, off-page, technical) Experience with WordPress or similar CMS platforms Familiarity with SEO tools: Google Search Console, Analytics, SEMrush, Ahrefs, Screaming Frog Basic knowledge of HTML/CSS for web edits Content posting, blog formatting, and internal linking Analytical mindset with data interpretation skills 🎓 Qualifications:Graduate in Marketing, IT, Digital Media, or similar field 2–5 years of relevant experience, preferably in B2B or compliance-related websites Past experience with certification, consultancy, or service-based websites is a plus