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SEO Specialist

SEO Specialist

Uffizio

3 - 4 years

2 - 4 Lacs

valsād

Posted:8 hours ago| Platform: GlassDoor logo

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Skills Required

seo strategies optimization content report ranking design development marketing saas algorithms analytics wordpress cms mobile indexing xml html css communication targeting tracking management

Work Mode

On-site

Job Type

Part Time

Job Description

About the Role

We are seeking a results-driven SEO Specialist with 3–4 years of hands-on experience in managing both on-page and off-page SEO strategies. You will play a crucial role in driving organic growth, improving keyword rankings, and increasing our website’s visibility across target markets.

Key Responsibilities

Develop and execute on-page SEO strategies (meta tags, keyword optimization, internal linking, schema markup, content recommendations, etc.).

Manage off-page SEO activities (link building, guest posting, digital PR, directory submissions, etc.).

Conduct regular SEO audits to identify and fix issues.

Perform in-depth keyword research to identify high-value opportunities.

Monitor and report SEO performance metrics (organic traffic, keyword ranking, CTR, bounce rate).

Collaborate with content, design, and development teams to ensure SEO best practices are implemented.

Optimize website content for target geographies (local and international SEO).

Keep up with the latest SEO trends, Google algorithm updates, and competitor strategies.

Required Skills & Qualifications

Bachelor’s degree in Marketing, IT, Communications, or a related field.

3–4 years of proven SEO experience (preferably in B2B or SaaS industry).

Strong knowledge of search engine algorithms, ranking factors, and SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.).

Hands-on experience with WordPress or other CMS platforms.

Knowledge of technical SEO (page speed optimization, mobile-first indexing, XML sitemaps, canonicalization, etc.).

Understanding of HTML, CSS, and basic JavaScript is a plus.

Excellent analytical, problem-solving, and communication skills.

Preferred Experience

Experience in international SEO targeting multiple countries.

Working knowledge of content marketing & social media optimization.

Previous experience in SaaS, GPS tracking, or fleet management industry will be an added advantage.

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SEO Specialist