SEO Specialist

About Us:

SecondAid

About Profile:

We’re on the lookout for a sharp and strategic SEO Specialist to drive search growth across multiple brands in our portfolio.

If you live and breathe SEO, love working across technical and content strategies, and enjoy experimenting with what moves the needle in search, this role is for you.

What You’ll Do:

• Own and execute tailored SEO strategies for 2–3 growing brands focused on increasing visibility, traffic, and lead generation.
• Conduct deep keyword research to guide new content and optimize existing pages for both informational and transactional queries.
• Run technical SEO audits and address issues like crawlability, site speed, mobile responsiveness, Core Web Vitals, etc.
• Partner with content teams to produce SEO-optimized blogs, landing pages, and product/category content.
• Improve on-page SEO: meta tags, internal linking, structured data, alt texts, and more.
• Lead ethical link-building campaigns and identify new backlink opportunities.
• Manage local SEO efforts across relevant platforms and citations.
• Use tools like Google Analytice, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and JetOctopus to track performance and recommend improvements.
• Oversee complex SEO projects like site migrations or new launches with minimal traffic disruption.
• Stay ahead of search trends and algorithm updates to keep us competitive.

What We’re Looking For:

• 3-4 years of proven SEO experience
• Strong background working with D2C websites
• Bonus points for experience in healthcare or nutraceutical domains.