SEO Specialist - Goa (Onsite)

Marketing Goa,India Job Responsibilities: 1. SEO Strategies: Implement effective SEO strategies for both SJI's internal projects and client websites. Conduct keyword research to identify high-potential keywords relevant to various industries. Optimize website content for search engines (on-page SEO) across multiple platforms. Develop and execute link-building strategies (off-page SEO) tailored to different clients' needs. Stay updated with the latest SEO trends, algorithm changes, and best practices. 2. Data Analytics & Tracking (SEO Tools): Use tools like Google Analytics, GTM, and Facebook Pixel to track website performance for both SJI and clients. Monitor key metrics such as bounce rate, session duration, conversion rates, etc., across all projects. Generate actionable insights from data analysis to improve organic traffic for diverse websites. 3. Reporting & Business Review Update (SEO Metrics): Provide weekly reports on organic traffic growth and keyword rankings for both internal and client sites. Maintain monthly budget sheets for any paid search expenditures related to SJI or client campaigns. 4. Task Coordination (SEO Projects): Coordinate with the marketing team on all SEO-related activities affecting both internal projects at SJI and external client engagements. Desired Skills & Qualifications: Experience in Digital Marketing Minimum of 2–3 years in an SEO role Proven track record in improving organic search rankings Technical Proficiency Familiarity with tools like Google Analytics, GTM Knowledge of CMS platforms like WordPress Campaign Management Expertise Experience managing PPC campaigns focused on driving organic traffic Analytical Skills Proficient in data analysis related to digital campaigns Communication Skills Excellent written and verbal communication skills Team Collaboration Team player who can coordinate effectively within a team setting Education Bachelor’s degree in Marketing or related field preferred Work style: Work from office Required to coordinate in US shift The response to the application may take 7-15 days due to the high application rate. The shortlisted candidate will be contacted via email after the initial screening. Why Join Us? With a lively, competent work environment, an inclusive work culture, and a friendly, supportive team that is always there for you, rest assured, at SJ Innovation, there is never a dull moment. Birthday & Festival celebrations! Wellness Sessions Picnics/Performance-Based Trips INC 5000 Certified Health Insurance and Camps Certifications Overseas Onsite Visits Network Near & Far Fun Activities