SEO Specialist

Were seeking an experienced SEO Specialist with expertise in Google News SEO to boost our news content visibility. The ideal candidate will have at least 5 years of SEO experience, particularly in optimizing news content for Google News, Top Stories, and Discover.

Key Responsibilities

• Develop and execute SEO strategies for Google News, Top Stories, and Discover.
• Optimize news content for recency, authority, and transparency.
• Conduct keyword research tailored to news content.
• Collaborate with writers and editors on SEO-friendly headlines and metadata.
• Track news trends and adapt strategies accordingly.
• Improve site speed, mobile performance, and structured data.
• Analyze SEO metrics and share actionable insights.
• Stay current with Google algorithm updates and SEO trends.

Qualifications

• Bachelors degree from a reputed institute in a relevant field such as Marketing, Communications, Journalism, or IT.

Requirements

• Experience required - Minimum 5 years of SEO experience, preferably in the news or digital media sector.
• Strong expertise in Google News SEO, including XML sitemaps and structured data.
• Proficiency in Google Search Console, Google Analytics, and other SEO tools (e.g., SEMrush, Ahrefs).
• Ability to implement news-specific SEO best practices for enhanced content visibility.
• Excellent analytical, problem-solving, and communication skills.

Preferred Experience & Skills

• Experience working with news publishers or media organizations.
• Familiarity with Google Publisher Centre.
• Knowledge of optimization for Google Discover and Top Stories.

Important

• Role type – Full time/regular/Permanent
• Individual contributor role
• Job Type – Work from office – regular office hours.
• Location – Okhla Phase 3 (nearest Metro station – Okhla NSIC - Purple line and Govindpuri – Purple line) 10 mins distance from there.
• Selection process – Selection process requires the candidate/s to come to the HO in Delhi for the interview.
• Association with a brand with nearly 4 decades of roots.
• Preference will be given to the immediate joiner

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Provident Fund

Ability to commute/relocate:

• Okhla, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person

Application Deadline: 25/07/2025
Expected Start Date: 01/08/2025