SEO Specialist

Key ResponsibilitiesSEO (Search Engine Optimization)

• Develop, implement, and manage effective on-page and off-page SEO strategies.
• Perform technical SEO audits and implement site improvements to boost performance.
• Conduct keyword research, competitor analysis, and maintain a keyword strategy aligned with business goals.
• Optimize website content, landing pages, and blogs for organic growth.
• Monitor and analyze SEO performance metrics, providing actionable insights and recommendations.

SEM (Search Engine Marketing)

• Plan and execute PPC campaigns across Google Ads, Bing, and other platforms.
• Optimize ad copy, targeting, and bidding strategies to maximize ROI.
• Track and report ad performance, adjusting strategies for better conversion rates.

Analytics & Reporting

• Use tools such as Google Analytics, Google Tag Manager, Search Console, SEMrush, Ahrefs, or similar platforms to track performance.
• Prepare detailed monthly performance reports with insights and recommendations for continuous improvement.
• Conduct A/B testing for campaigns to enhance performance metrics.

Required Skills & Qualifications

• Educational Background: Bachelor’s degree in Marketing, IT, Business, or related field (BCA, BBA, or MBA preferred).
• Experience: Minimum of 3 years of proven experience in SEO and SEM with measurable results.
• Strong knowledge of Google Analytics, Search Console, Google Ads, and Tag Manager.
• Expertise in technical SEO, schema markup, page speed optimization, and keyword planning.
• Experience with SEO/SEM tools like SEMrush, Ahrefs, Screaming Frog, and Moz.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation abilities.

Preferred Skills (Good to Have)

• Experience with content marketing and link-building strategies.
• Familiarity with social media marketing and remarketing campaigns.
• Basic understanding of HTML, CSS, and JavaScript for technical SEO troubleshooting.
• Certifications such as Google Ads, HubSpot SEO, or SEMrush certifications.

Performance Metrics

• Organic traffic growth percentage.
• Improvement in keyword rankings for targeted terms.
• ROI and CTR for SEM campaigns.
• Conversion rate improvements and cost per acquisition reduction.

Job Type: Full-time

Work Location: In person