Role & responsibilities : As an SEO Specialist you are required to optimize our website and content to improve the visibility and ranking in search engine results pages (SERPs), ultimately driving organic traffic and increasing website performance . You will perform various tasks, including keyword research, content optimization, technical SEO, and link building, to achieve these goals. Key Responsibilities: Keyword Research: Identifying relevant keywords and phrases that target users' search intent. Content Optimization: Ensuring that website content is optimized for target keywords, user experience, and search engine algorithms. Technical SEO: Optimizing website structure, speed, and other technical aspects to improve crawlability and indexation. Link Building: Building high-quality backlinks from reputable websites to increase website authority and credibility. On-Page Optimization: Optimizing elements like page titles, meta descriptions, and headings to improve relevance and click-through rates. Off-Page Optimization: Improving website visibility through activities like social media promotion, guest blogging, and content marketing. SEO Analysis: Analyzing website performance, identifying areas for improvement, and tracking key metrics. Competitor Analysis: Researching competitors' SEO strategies to identify opportunities and best practices. Collaboration: Working with other teams, including, developers, and marketing professionals, to ensure SEO goals are aligned. Staying Up-to-Date: Keeping abreast of the latest SEO trends and algorithm updates to maintain optimal performance.

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Seo Specialist