SEO Specialist

Job Title: SEO Specialist
Location: Park Street, Kolkata

We are seeking a highly skilled SEO Specialist responsible for optimizing website performance, driving organic growth, and improving search visibility across multiple digital platforms. The ideal candidate should have strong technical SEO expertise, hands-on experience with leading analytics tools, and a deep understanding of keyword research and competitor analysis.

Key Responsibilities

• Manage and analyze website performance using Google Analytics 4 and Google Search Console.
• Execute on-page and technical SEO strategies across CMS platforms such as WordPress and Shopify.
• Perform keyword research using tools such as Semrush, Screaming Frog, and other industry-standard keyword tools.
• Conduct competitor analysis to identify growth opportunities, benchmark rankings, and uncover strategic insights.
• Ensure proper implementation and optimization of robots.txt, XML sitemaps, and their inclusion/updates on the website for proper crawling and indexing.
• Audit websites for technical issues, including crawl errors, broken links, duplicate content, and page-speed improvements.
• Collaborate with content, design, and development teams to implement SEO best practices.

Must–Have Skills

• Strong understanding of robots.txt, sitemap.xml, and technical SEO configurations.
• Expertise in monitoring, measuring, and reporting SEO performance with analytics tools.
• Experience with keyword research methodologies and SEO analysis frameworks.
• Ability to interpret competitive landscapes and translate findings into actionable strategies.

Preferred Qualifications

• Working knowledge of on-page, off-page, and technical SEO.
• Familiarity with additional keyword tools such as Ahrefs or similar platforms.
• Basic understanding of HTML, CSS, and site-structure optimization.

to apply call now at 9477722631

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Paid sick time

Application Question(s):

• Have you ever worked with foreign projects ?
• Have you ever worked in wordpress or Shopify CMS ?

Experience:

• SEO: 3 years (Preferred)

Work Location: In person