SEO & SEM Strategy Manager (with YouTube SEO & Content Creation Expertise)

Job Title: SEO & SEM Strategy Manager (with YouTube SEO & Content Creation Expertise)

Experience:

Location:

Employment Type:

About Us

Multiplier AI

About the Role

strategic and data-driven SEO & SEM professional

own and drive our SEO, SEM, and GMB strategy

act as a strategy manager

Key Responsibilities

• Develop and execute

  holistic SEO and SEM strategies

  across web, YouTube, and GMB platforms to maximize visibility, traffic, and conversions.
• Take

  full ownership of GMB strategy, optimization, and performance tracking

  to address client objectives and drive measurable growth.
• Conduct

  in-depth keyword, audience, and competitor analysis

  to identify growth opportunities.
• Build and deliver

  strategic SEO roadmaps

  for clients, including actionable insights for content, technical, and off-page improvements.
• Optimize

  YouTube content

  (titles, tags, descriptions, playlists, thumbnails) and drive

  YouTube SEO

  performance.
• Lead

  on-page, off-page, and technical SEO initiatives

  —ensuring alignment with search engine best practices.
• Collaborate with content, design, and performance marketing teams to create

  data-backed, SEO-optimized assets

  .
• Drive

  SEM campaigns (Google Ads, Display, Video)

  , ensuring ROI-focused outcomes.
• Leverage analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs, TubeBuddy/VidIQ) to measure success and present performance dashboards.
• Stay updated on emerging SEO, SEM, and AI-driven optimization trends (including GEO and conversational search).

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.

• 4+ years of proven SEO and SEM experience

  , with strong hands-on and strategic capabilities.
• Deep understanding of

  Google Analytics, Search Console, keyword planning, GMB, and performance reporting.

• Experience in

  SEO strategy formulation

  and client-facing performance discussions.
• Strong working knowledge of

  Google Ads

  ,

  YouTube SEO

  , and

  paid optimization

  techniques.
• Proficiency with industry tools —

  SEMrush, Ahrefs, Screaming Frog, TubeBuddy/VidIQ, and Google Business tools.

• Knowledge of

  HTML, schema markup, WordPress

  , and technical SEO elements.
• Analytical mindset with a focus on

  translating data into growth strategy

  .

Good to Have

• Experience in

  video marketing and YouTube ad campaigns.

• Exposure to

  AI-powered SEO tools

  and

  ChatGPT Optimization (GEO)

  .
• Understanding of

  cross-platform SEO, local SEO, and social media optimization.

• Certifications in

  Google Analytics, Google Ads, HubSpot, or YouTube Marketing.

Why Join Us

• Opportunity to

  lead SEO & SEM as a strategic practice

  within a high-growth digital organization.
• Exposure to

  AI-driven marketing innovation

  and

  global client ecosystems.

• Collaborative, growth-oriented, and idea-driven culture.
• Competitive compensation and continuous learning opportunities.