SEO Optimization Specialist

Job Title: SEO Executive / SEO Specialist
Experience Required: 2 to 3 Years
Location: Mohali
Employment Type: Full-Time

Job Summary:

We are seeking a skilled and motivated SEO Executive with 2–3 years of hands-on experience in search engine optimization to join our digital marketing team. The ideal candidate should have strong expertise in on-page and off-page SEO, keyword research, technical SEO, and performance tracking, with a proven ability to improve website rankings and organic traffic.

Key Responsibilities:

• Conduct comprehensive keyword research and competitor analysis to drive content and optimization strategies.
• Perform On-Page SEO optimization including meta titles/descriptions, header tags, internal linking, and content optimization.
• Manage Off-Page SEO activities such as backlink building, guest posting, directory submissions, and outreach campaigns.
• Execute Technical SEO audits and resolve issues related to website speed, indexation, crawl errors, mobile optimization, and schema markup.
• Optimize website structure to ensure improved search engine indexability and ranking.
• Coordinate with content and development teams to improve website SEO performance.
• Monitor Google Search Console & Google Analytics reports regularly and prepare performance dashboards.
• Track keyword rankings and organic traffic growth.
• Stay updated with Google algorithm changes and SEO best practices.

Required Skills & Qualifications:

• 2–3 years of professional experience in SEO / Digital Marketing.
• In-depth knowledge of:
• On-Page & Off-Page SEO
• Technical SEO
• Keyword Research & Competitive Analysis
• Link-building strategies
• Experience with tools such as:
• Google Analytics, Google Search Console
• SEMrush / Ahrefs / Moz
• Screaming Frog
• Basic understanding of HTML/CSS, WordPress, and website structure.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.

Preferred Qualifications:

• Experience working with WordPress websites.
• Knowledge of local SEO and international SEO.
• Familiarity with content marketing and social SEO strategies.
• Basic understanding of PPC and website UX is a plus.

Key Performance Indicators (KPIs):

• Improvement in organic website traffic
• Keyword ranking growth
• Lead conversion through organic channels
• Backlink quality & domain authority growth

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person