SEO Marketing Manager Docs

Responsibilities

• On-site optimization:

  enhance the website's content and structure to improve search engine rankings and user experience.

• International SEO:

  develop strategies to optimize the website for multiple countries and languages, driving global visibility and engagement.

• Technical SEO:

  address backend improvements to ensure the website is compatible and optimized for search engine technologies and LLM agents.

• Roadmap development:

  develop strategic plans outlining key SEO initiatives and timelines to achieve short-term and long-term objectives.

• Performance reporting:

  analyze and report on KPIs to track progress and identify opportunities for further enhancement.

Top Requirements

• 4 years of experience crafting and executing SEO strategies.
• Motivated self-starter with high attention to detail, strong follow-through, and the ability to problem-solve independently and carry out tasks with minimal supervision.
• Tech savvy and cognizant of developments in technology/fintech.
• Deep expertise in researching and interpreting search queries for developer audiences.
• Basic experience with HTML, CSS, and other web programming acumens.
• Deep expertise in all disciplines of SEO, including technical, on-site, and off-site SEO.
• Ability to develop and prioritize content roadmaps to build net new pages that drive incremental business performance.
• Data-driven, and results-oriented leader that's proficient in B2B and SEO performance data.
• Proven track record of building scalable systems to successfully execute SEO plans.
• Deep expertise in IA and site architecture.
• Ability to develop exhaustive creative briefs for cross-functional execution.
• Excellent communication, presentation, and soft skills (written and verbal) to effectively evangelize and educate on SEO internally.
• Strong cross-functional collaborator with the ability to build relationships and simplify complex topics for partners. Must possess intermediate sensibilities in user-experience, design, engineering, copywriting, conversion rate optimization, data, product management, and marketing
• Ability to develop and prioritize roadmaps that successfully deliver on business objectives.
• Excellent international SEO skills.
• Strong experience creating performance reporting and measuring success.
• Ability to work extensively in Google Drive apps (Docs, Sheets, Slides), Excel, Looker, Tableau, Google Analytics and other reporting software.
• Experience managing stakeholders, with the ability to handle multiple work streams and requests from a variety of stakeholders, balancing each of them to deliver on the true north objectives of the channel and business.
• Strong experience using a variety of SEO tools, including Google Search Console, Google Keyword Planner, SEMRush, and ScreamingFrog.
• Proficient in professional English literacy.

Additional Qualifications

• Experience crafting SEO strategies to acquire technical users (i.e. engineers) and/or partnering closely with Developer Marketing or Developer Relations is highly preferred.
• In-house, enterprise SEO experience is highly preferred.
• Intermediate software engineering background.
• Experience in the following industries: payments, fintech, billing, accounting, tax, startups, enterprise business, and platforms.
• Experience optimizing YouTube video content for search.
• Multilingual literacy in German, French, Japanese, Italian, and/or Spanish.
• Experience with localization / translation.
• B2B experience.
• SQL experience and ability to gather data.
• Experience with telemetry and web analytics.
• Bachelor's degree or 4 years relevant experience.