SEO Executive

Job Description:

As an SEO Executive, you will be responsible for managing and executing search engine optimization strategies to enhance our e-commerce website's visibility and performance in search engine results pages (SERPs). Your role will be crucial in driving organic traffic and improving user engagement, contributing significantly to our online marketing efforts.

Key Responsibilities:

1. Website Analysis and Optimization:

● Conduct comprehensive website audits to identify areas of improvement.

● Optimize website structure, content, and design for better search engine ranking.

● Implement on-page SEO strategies, including meta-tagging, keyword optimization, and content formatting.

2. Keyword Research:

● Perform detailed keyword research to identify high-potential keywords relevant to our products and target audience.

● Monitor keyword trends and adapt strategies accordingly.

3. Content Strategy and Development:

● Collaborate with content teams to develop SEO-friendly content.

● Guide content creation based on keyword research and SEO best practices.

4. Link Building:

● Develop and execute link-building strategies to enhance domain authority.

● Identify and pursue quality backlink opportunities.

5. SEO Analytics and Reporting:

● Regularly track, analyze, and report on SEO performance using tools like Google Analytics.

● Provide insights and recommendations based on data analysis.

6. Staying Updated with SEO Trends:

● Keep up-to-date with the latest SEO trends, algorithm updates, and best practices.

● Implement new tactics to maintain and improve search engine rankings.

Qualifications:

● Bachelor's degree in Marketing, Business, Information Technology, or a related field.

● Proven experience in SEO, preferably in an e-commerce environment.

● Strong understanding of search engine algorithms and ranking strategies.

● Experience with SEO tools such as Google Analytics, SEMrush, or Ahrefs.

● Excellent analytical, organizational, and communication skills.

● Ability to work independently and in a team environment.

Job Type: Full-time

Pay: ₹10,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person