SEO & Digital Marketing Specialist

SEO & Digital Marketing Specialist (with WordPress Expertise)

Position Title:

Department:

Reports To:

Location:

Employment Type:

Role Overview

We are looking for a dynamic SEO & Digital Marketing Specialist with strong WordPress and website development expertise

Key Responsibilities

• SEO & Digital Marketing

• Develop and execute SEO strategies (on-page, off-page, and technical SEO) to increase organic traffic and search engine rankings.

• Conduct keyword research, competitor benchmarking, and content gap analysis.

• Manage and optimize paid campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.

• Track KPIs and generate reports on SEO, SEM, and digital marketing performance.

• Execute content marketing strategies, email campaigns, and lead-generation funnels.

• WordPress & Website Management

• Manage and maintain the company’s WordPress website

   including plugin updates, theme customization, and security monitoring.
• Implement SEO best practices within the website structure, metadata, and content.
• Ensure website 

  speed, mobile responsiveness, and technical performance

   are optimized.
• Work with designers and content creators to publish, optimize, and update landing pages, blogs, and campaign assets.
• Troubleshoot website issues and coordinate with developers if advanced fixes are needed.

Qualifications & Skills

• Bachelor’s degree in Marketing, Computer Science, Business, or related field.

• 0–3 years of experience

   in SEO, SEM, and digital marketing.
• Strong expertise in 

  WordPress website management and development

   (themes, plugins, page builders like Elementor/WPBakery, etc.).
• Knowledge of 

  HTML, CSS, and basic PHP

   is a strong advantage.
• Hands-on experience with 

  Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz

  .
• Proven track record of running 

  Google Ads and paid social campaigns

  .
• Understanding of website hosting, domains, and basic server management.
• Excellent communication and project management skills.

Key Competencies

• Tech-savvy with both 

  marketing and development mindset

• Analytical and detail-oriented

• Creative problem solver

• Strong collaboration and cross-functional teamwork

• Ability to balance strategy and hands-on execution

What We Offer

• Competitive salary & performance-based bonuses
• Exposure to 

  end-to-end marketing and website growth strategies

• Career advancement opportunities in a fast-scaling organization

• A collaborative, innovative, and learning-driven environment

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person