SEO Digital Marketing Specialist

Progspectra is seeking a talented and experienced Data-Driven SEO Specialist to join our team. We are looking for a professional who thrives on using data to inform strategy and deliver measurable results. If you have a passion for optimizing digital content and a proven track record of driving organic growth, we want to hear from you.

Key Responsibilities

• Develop and Execute SEO Strategy: Use market research and competitive analysis to create and implement comprehensive SEO strategies that align with business goals.
• Data Analysis: Conduct in-depth analysis using tools like Google Analytics to identify trends, opportunities, and areas for improvement in website performance and user behavior.
• Website Optimization: Manage both on-page and technical SEO, including keyword research, content optimization, site structure, and link building.
• SEM and Analytics Integration: Work with our SEM team to ensure seamless integration between organic and paid search efforts, and use data from both channels to optimize performance.
• Reporting and Insights: Create and present regular reports on SEO performance, providing actionable insights to stakeholders on traffic, rankings, and conversions.

Qualifications

• Experience: Proven experience in a data-driven SEO role.
• Website Design: A solid understanding of website design principles and how they impact SEO. Familiarity with content management systems (CMS) and basic HTML/CSS is a plus.
• SEM: Experience with paid search campaigns, including a strong grasp of how paid and organic search work together to create a unified marketing strategy.
• Google Analytics: Expert-level proficiency in Google Analytics, with the ability to set up tracking, analyze data, and derive meaningful insights.
• Market Research: Experience in conducting thorough market and keyword research to identify new opportunities and stay ahead of industry trends.

Job Type: Full-time

Pay: From ₹20,000.00 per month

Application Deadline: 29/08/2025