SEO And Google Ads Specialist

Company Description

Granth is one of India's leading content generating ecosystems, providing end-to-end branding, marketing, and communication services. Specializing in storytelling, Granth assists enterprises and startups in establishing a strong presence in the digital space. The company is a trusted partner for IT firms and tech-based organizations, offering expert content marketing strategies across leading industries like AI, Blockchain, AR, VR, and more. Granth supports clients in creating effective marketing assets and has helped them secure significant funding through investor communication materials. The company prides itself on creativity and a personalized approach in delivering impactful solutions.

Role Description

This is a full-time on-site role for an SEO and Google Ads Specialist, located in Ahmedabad. The role involves developing, implementing, and managing SEO strategies to improve website visibility and traffic. The specialist will manage Google Ads campaigns, conduct keyword research, analyze performance data, and provide reports to optimize campaigns. Responsibilities also include staying updated with SEO algorithms, enhancing on-page and off-page optimization, and identifying growth opportunities.

Qualifications

• Proficiency in SEO, including on-page and off-page optimization, keyword research, and analytics
• Experience in creating and managing Google Ads campaigns, PPC strategies, and bid optimizations
• Strong analytical skills for data analysis, performance tracking, and deriving insights for improvement
• Knowledge of digital marketing, content marketing, and competitive research
• Familiarity with tools like Google Analytics, Google Search Console, and SEO tools such as Ahrefs or SEMrush
• Ability to craft compelling ad copy and optimize campaigns for performance
• Excellent communication and problem-solving skills with a focus on delivering results
• Experience in working with IT and technology brands is a plus