SEO Analyst/ SEO strategist

We are seeking a highly motivated and analytical SEO Specialist to join our marketing team. The SEO Specialist will be responsible for improving our website’s visibility across search engine results pages (SERPs), driving qualified organic traffic, and enhancing overall brand awareness. By leveraging a mix of keyword research, on-page and off-page optimization, technical SEO, and data-driven insights, this role plays a key part in growing our digital presence and business revenue.

Key Responsibilities

Keyword Research

● Identify relevant keywords and search queries that align with business goals and customer intent.

● Strategically incorporate keywords into web pages, blogs, and digital assets.

On-Page Optimization

● Optimize website content, meta tags, headings, and images to improve search visibility.

● Ensure content adheres to SEO best practices and enhances user experience.

Off-Page Optimization

● Build high-quality backlinks and partnerships with authoritative websites.

● Develop strategies to strengthen domain authority and credibility.

Technical SEO

● Monitor and improve site speed, crawlability, mobile-friendliness, and indexation.

● Collaborate with developers to resolve technical issues that impact SEO performance.

Content Strategy & Collaboration

● Partner with content creators to produce engaging, keyword-focused content.

● Align SEO efforts with broader marketing campaigns and brand objectives.

Website Analysis & Reporting

● Track website performance using Google Analytics, SEMrush, and other SEO tools.

● Generate detailed reports on organic traffic, keyword rankings, and conversion metrics.

● Provide actionable insights and recommendations to stakeholders.

Staying Up-to-Date

● Monitor search engine algorithm updates and emerging SEO trends.

● Continuously refine strategies to maintain competitiveness in the digital landscape.

Skills & Qualifications

● Proven experience in SEO (minimum 2–4 years preferred).

● Strong knowledge of SEO principles, search engine algorithms, and ranking factors.

● Proficiency in tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.

● Excellent analytical, problem-solving, and data interpretation skills.

● Strong written and verbal communication skills.

● Ability to collaborate effectively with cross-functional teams (content, design, development, marketing).

● Familiarity with content marketing and digital advertising best practices.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Provident Fund

Work Location: In person