SEO Analyst

• We are looking for a highly motivated and detail-oriented SEO Analyst to join our digital marketing team. The ideal candidate will be responsible for increasing organic visibility, improving search engine rankings, and driving traffic to client and in-house websites. You will also be expected to analyze social media performance data across all platforms, prepare insightful reports, and develop strategies based on analytical findings.

This role is ideal for freshers with a passion for SEO, data analysis, and digital marketing.

Key Responsibilities

● Conduct keyword research and implement on-page and off-page SEO strategies.
● Optimize website content for better search engine rankings and user engagement.

● Manage and execute link-building strategies (e.g., guest posting, directory submissions, blogger outreach).

● Analyze and track SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.

● Stay updated on the latest SEO and Google algorithm changes and best practices.
● Collaborate with content creators, designers, and web developers to ensure SEO best practices are followed.● Monitor competitor strategies and suggest improvements.● Collect, analyze, and interpret data from all social media platforms (Instagram, Facebook, LinkedIn, etc.) and create performance reports and strategic recommendations.
● Create and deliver weekly/monthly SEO and social media reports to internal teams and clients.

Qualifications

● Bachelor's degree in Mass Communication, Digital Marketing, Computer Science, or a related field.
● 2-3 years of hands-on experience working with Search Engine Optimization of experience in the Digital Marketing field.
● Showcase SEO certifications - Google Search Console Training, Google Analytics Certification, HubSpot SEO, or any relevant courses on Data Analytics or Statistics, etc
● Knowledge of HTML/CSS, Backend languages and website optimization is a plus
● Core understanding of On-Page and Off-Page SEO techniques, tracking organic traffic, bounce rates, CTR, and ranking changes, Engagement Track records.
Preferred Skills

● Experience with Google Ads, Meta Ads. PPC campaigns are a bonus.
● Team player with a proactive attitude and a strong desire to grow in the digital marketing field.● Ability to manage multiple projects simultaneously and meet deadlines.● Strong attention to detail, especially in data analysis and reporting.● Communication skills and a keen willingness to learn.

Job Type: Full-time

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 4 years (Preferred)

Work Location: In person