Senior Trade Marketing Executive

Qualifications

 Bachelor's or Master’s degree in Business Management or allied field

 4+ years of experience in sales, trade marketing, brand management in a

FMCG company

 Strong analytical and data-driven decision-making skills.

 Excellent communication, negotiation and interpersonal skills.

 Strategic and creative thinking.

 Proficiency in budget management.

 Familiarity with both traditional retail channels (Modern Trade and General

Trade) and digital marketing channels.

Responsibilities

 Strategy and planning: Develop and implement trade marketing strategies to

increase product visibility and sales within specific retail channels.

 Campaign execution: Plan and execute in-store promotions, displays, and

merchandising efforts to attract customers and drive sales.

 Collaboration: Work closely with sales teams, brand managers, and other

cross-functional teams to align marketing and sales efforts.

 Channel management: Build and maintain strong relationships with key retail

and distribution partners.

 Analysis and reporting: Analyze market trends, competitor activities, and

sales data to inform strategy and measure the effectiveness of campaigns.

 Budget management: Manage trade marketing budgets, ensuring activities

are cost-effective and deliver a positive return on investment.

 Brand consistency: Ensure brand messaging and merchandising are

consistent across all retail touchpoints.

 Digital integration: Support and execute digital marketing strategies within

the retail environment to align with omnichannel rollouts.

Job Type: Full-time

Pay: ₹800,000.00 - ₹900,000.00 per year

Work Location: In person