Senior Specialist, Project Management (B2B Global Campaigns)

7 - 12 years

10 - 20 Lacs

Posted:5 days ago| Platform: Naukri logo

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Work Mode

Hybrid

Job Type

Full Time

Job Description

Job Title: Senior Specialist, Project Management (Global Campaigns)

Experience:

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What this job involves:

As a Senior Specialist, Project Management Marketing, you will be responsible for end to end project management of our priority global campaigns, including the creation, localization, translation, transcreation, and activation of marketing campaigns across multiple channels and geographies. As a key partner to the global Marketing team you will play a critical role in ensuring efficient and on-time execution of campaign assets in priority countries.

Key Responsibilities:

  • Campaign Core Team Support
  • Support and attend all campaign core team calls
  • Collaborate with the Campaigns COE to manage the design and activation of core content assets (articles, social media content, email, etc.) developed by the COE
  • Localization and Translation Management
  • Centrally manage the end-to-end process of localizing and translating campaign materials for different markets
  • Coordinate with local partners and translation vendors to ensure accurate and culturally appropriate content
  • Oversee the quality control process for translated materials
  • Transcreation Coordination
  • Manage the transcreation of campaign assets including managing reviews with local marketers to ensure they resonate with local audiences while maintaining the original message
  • Collaborate with creative teams, external production vendors and local partners to change English content to translated content, and adapt visual and textual elements for different markets
  • Digital Asset  Activation
  • Coordinate and manage the activation process of digital assets across various digital platforms in alignment with campaign schedule
  • Work with regional digital teams to ensure proper implementation and tracking
  • Project Management
  • Develop and maintain detailed project plans and timelines for original asset creation, localization/translation and activation processes
  • Identify and mitigate potential risks and issues related to local market activation
  • Utilize project management tools to ensure efficient execution and tracking of tasks
  • Stakeholder Management
  • Collaborate with marketing teams to ensure asset creation and activation are completed accurately and in a timely manner
  • Manage relationships with translation vendors and local agency partners
  • Facilitate effective communication among team members and stakeholders regarding asset creation and activation progress
  • Budget Management
  • Help manage budgets related to localization, translation, and local market activation
  • Generate purchase orders for external vendors and oversee cost tracking
  • Performance Monitoring
  • Work with Digital Marketing Operations to track the performance of campaign assets

Sounds like you? To apply, you need to be:

The ideal candidate should possess 7-10 years of overall work experience in Marketing with 5+ years in project management:

  • Highly organized with strong attention to detail
  • Strong communication skills and ability to work with diverse, global teams
  • Prior experience in handling Global campaigns with regional, local legs
  • Should have worked as part of a geographically distributed workforce
  • Stakeholder management of large-scale deployment
  • Exposure to project management of Marketing initiatives like campaigns, projects etc
  • Proficiency in project management tools and methodologies. Preferred CAPM certification
  • Versatility, high level of professionalism, and confidence
  • Comfortable interacting with senior executives within both the company and client organizations
  • Technical Skills:         
    • MS Excel: Create and manage detailed campaign plans with specific milestones, planned/actual start and closure dates, responsibilities, and completion status
    • Project management tools: Formal PM tools beyond Excel for managing detailed project plans with specific milestones, planned/actual start and closure dates, responsibilities, and completion status, i.e. Asana, Workfront, Monday.com
    • MS PowerPoint: Develop and deliver presentations for governance meetings and client updatesQuick learner and open to newer technologies and automation to build efficiency
    • Familiarity with digital marketing ecosystem including display advertising, paid social, SEM, marketing automation and best practices such as UTM tracking

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