Senior Specialist, Brand Analytics

remote typeOn-sitelocationsGurugram, HRtime typeFull timeposted onPosted 5 Days Agojob requisition idREQ412589Job TitleSr Specialist
Experience8-10 years
LocationGurugram
Position typeFull time
Timing1pm 10pm (IST)
What this job involves:
As a Brand Analyst, you will be responsible for monitoring and evaluating the overall health of our company's brand. You'll use data analysis techniques to provide insights to stakeholders through a dedicated dashboard that tracks key metrics such as customer sentiment, brand awareness, market share, and competitive landscape. Your work will inform strategic marketing decisions to maintain and enhance the brand's reputation.Key Responsibilities:
Data Collection and Integration

Gather data from various sources including social media, customer surveys, market research, sales data, and web analytics

Create a comprehensive view of brand perception

Metric Development and Analysis

Define and calculate relevant brand health metrics such as brand sentiment, customer loyalty score, brand advocacy, and share of voice

Identify patterns and trends in brand health data over time

Conduct competitive analysis to track competitor brand performance

Dashboard Design and Visualization

Build and maintain an interactive dashboard using data visualization tools

Present key brand health metrics clearly and effectively to stakeholders

Reporting and Insights

Generate regular reports and presentations to communicate brand health insights

Provide actionable recommendations for brand strategy adjustments

Present complex data insights to diverse audiences

Trend Analysis and Forecasting

Analyze brand performance data and predict future trends

Identify opportunities and potential threats in the market

Sounds like you? To apply, you need to be:

Strong proficiency in data manipulation, statistical analysis, and data mining techniques

Experience with tools like SQL, Python, and R

Ability to create compelling data visualizations using tools like Tableau or Power BI

Understanding of marketing principles, branding concepts, and customer behavior

Excellent written and verbal communication skills

Familiarity with web analytics platforms, social listening tools, and CRM systems

Critical thinking skills to interpret data within a marketing context

Ability to work independently and as part of a team

What we can do for you:
At JLL, we make sure that you become the best version of yourself by helping you realize your full potential in an entrepreneurial and inclusive work environment. We will empower your ambitions through our dedicated Total Rewards Program, competitive pay, and benefits package.Apply today!Location
On-site Gurugram, HRScheduled Weekly Hours
40Job Tags:
JBSJLL Privacy Notice
Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLLs recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our . For additional details please see our career site pages for each country. For candidates in the United States, please see a full copy of our Equal Employment Opportunity and Affirmative Action policy . Jones Lang LaSalle (JLL) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process including the online application and/or overall selection process you may contact us at . This email is only to request an accommodation. Please direct any other general recruiting inquiries to our page > I want to work for JLL.