Senior Specialist, Brand Analytics

Job Title: Sr Specialist

Experience: 8-10 years

Location: Gurugram

Position type: Full time

Timing: 1pm 10pm (IST)

What this job involves:

As a Brand Analyst, you will be responsible for monitoring and evaluating the overall health of our company's brand. You'll use data analysis techniques to provide insights to stakeholders through a dedicated dashboard that tracks key metrics such as customer sentiment, brand awareness, market share, and competitive landscape. Your work will inform strategic marketing decisions to maintain and enhance the brand's reputation.

Key Responsibilities:

Data Collection and Integration

• Gather data from various sources including social media, customer surveys, market research, sales data, and web analytics
• Create a comprehensive view of brand perception

Metric Development and Analysis

• Define and calculate relevant brand health metrics such as brand sentiment, customer loyalty score, brand advocacy, and share of voice
• Identify patterns and trends in brand health data over time
• Conduct competitive analysis to track competitor brand performance

Dashboard Design and Visualization

• Build and maintain an interactive dashboard using data visualization tools
• Present key brand health metrics clearly and effectively to stakeholders

Reporting and Insights

• Generate regular reports and presentations to communicate brand health insights
• Provide actionable recommendations for brand strategy adjustments
• Present complex data insights to diverse audiences

Trend Analysis and Forecasting

• Analyze brand performance data and predict future trends
• Identify opportunities and potential threats in the market

Sounds like you To apply, you need to be:

• Strong proficiency in data manipulation, statistical analysis, and data mining techniques
• Experience with tools like SQL, Python, and R
• Ability to create compelling data visualizations using tools like Tableau or Power BI
• Understanding of marketing principles, branding concepts, and customer behavior
• Excellent written and verbal communication skills
• Familiarity with web analytics platforms, social listening tools, and CRM systems
• Critical thinking skills to interpret data within a marketing context
• Ability to work independently and as part of a team

Scheduled Weekly Hours: