Senior Social Media Marketing Specialist

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Experience:

Company:

Joining time

About the Role:

strategic and creative Senior Social Media Marketing Specialist

organic and paid social media marketing

Key Responsibilities:

• Strategize, plan & execute

  integrated social media marketing campaigns for multiple clients.
• Develop

  comprehensive content calendars

  , ensuring alignment with business goals and campaign strategies.
• Manage

  end-to-end Meta Ads campaigns

  (Facebook & Instagram) to achieve strong performance results (leads, traffic, engagement, conversions).
• Plan and execute

  LinkedIn Ads

  campaigns — both lead generation and brand awareness.
• Create and manage

  organic social media campaigns

  , engagement activities, and community growth strategies.
• Collaborate with creative teams to

  ideate and deliver compelling content

  across formats (static, video, stories, reels, carousels, etc.).
• Monitor and analyze performance metrics,

  optimize campaigns

  , and prepare insightful reports with actionable recommendations.
• Stay ahead of platform trends, algorithm changes, and leverage new features effectively.

• Lead social media strategy discussions

  with clients, providing creative and data-driven solutions.
• Ensure

  high-quality execution

  across all accounts, adhering to deadlines and objectives.
• Coordinate with internal teams (design, content, SEO, etc.) to ensure campaign alignment and maximum impact.
•  

Requirements:

• 2–5 years of proven experience

  in social media marketing, with a strong focus on

  Meta Ads & LinkedIn Ads

  .
• Deep understanding of

  content strategy

  , audience targeting, funnel creation, and campaign optimization.
• Strong creative sense with the ability to conceptualize campaigns that stand out.
• Proficiency in performance marketing tools, Ads Manager, and analytics dashboards.
• Excellent

  English communication

  skills — both written and verbal.
• Strong project ownership skills — able to manage multiple clients simultaneously.
• Ability to drive campaigns independently and deliver

  consistent results

  .
• Strategic thinker who is equally hands-on with execution.