Senior Social Media Marketing Associate in Lucknow

Job Summary

We are looking for a strategic and creative Social Media Manager to lead the content planning, execution, and marketing across three key verticals of the BFC Group. The ideal candidate will be responsible for building a strong social presence, driving engagement, and aligning content with the brand’s voice and business goals.

Key Responsibilities

• Content Strategy & Planning:
  

Develop and manage monthly content calendars for all three verticals.
Collaborate with internal teams to align content with marketing campaigns and business objectives.Conduct competitive and audience research to inform content tone and style.

• Content Creation & Execution:
  

Oversee the creation of original, engaging, and brand-aligned content (text, image, video, reels, stories, etc.).
Work with designers, videographers, and copywriters to produce content that performs.Ensure timely posting across all relevant social media platforms.

• Social Media Marketing & Management:
  

Manage social media tools for scheduling, analytics, and community management.
Track performance metrics and generate insights for continuous improvement.

• Brand Engagement:
  

Monitor social media trends and viral content opportunities.
Respond to comments, messages, and queries in a timely and professional manner.Build and nurture online communities for each vertical.

• Reporting & Analysis:
  

Prepare monthly performance reports with actionable insights.Suggest improvements based on analytics, user behavior, and campaign performance.

Requirements

Bachelor's degree in Marketing, Communications, or related field.0–1 year of experience managing social media accounts (preferably across multiple brands or verticals).Strong understanding of platform-specific best practices (Instagram, Facebook, LinkedIn, YouTube, etc.).Proficiency with tools like Meta Business Suite, Canva, Buffer/Hootsuite, and analytics dashboards.Excellent communication, writing, and visual storytelling skills.Ability to multitask, manage deadlines, and work collaboratively.About Company: BFC Capital is a premier wealth management company where investment advisory is taken care of by BFCIA (A SEBI RIA). The company is managing funds of various corporate and retail clients for the last 18 years. The company offers a unique range of services like corporate investment planning, treasury planning, and financial planning which involves goal-based planning, tax planning, and wealth management. The company is managing funds worth 6.5 billion serving more than 500 retail families and more than 150 institutional clients. The company works on a premium segment and has been ranked among India's 20 most promising wealth management consultants.